company, founded in 1927 in Shanghai China, products include wool, knitting, clothing, textile etc. categories, wool sweater, comprehensive annual sales volume to maintain the same industry first. As one of the Chinese and global wool with the largest amount of enterprises, Hengyuanxiang wool amounted to more than 10000 tons, the world every ten sheep have a use for the company.
The earliest enterprise implementation of brand operation ofis Chinese Hengyuanxiang after entering the market economy (1991), is the most China early franchising enterprises (1999). The company currently has more than 100 factories joined, more than 600 franchised dealers, distributors and more than 7000 franchise sales outlets. China's provincial market sales network coverage rate of 100%, land and municipal market network coverage of more than 90%, county-level market network coverage of more than 60%. In 2010, the company (Beijing) Ltd. was formally established.
Thebrand is the most valuable wealth Hengyuanxiang group. World marketing guru Milton? Mr. Kotler, vice chairman, international brand alliance Coca-Cola chief adviser Francis? Mr. Mcguire, gave a high evaluation of the brand management company, and is praised Chinese Hengyuanxiang "Coca-Cola"
!1999, Heng Yuanxiang brand "A Well-Known Trademark in China" title.
2002 2003, Heng Yuanxiang brand two consecutive "Chinese ten public favorite brand" title.
2006, 100 time-honored is most valuable in the Chinese, Heng Yuanxiang brand ranked second.
2007, published by the world brand laboratory China's top 500 most valuable brands, Hengyuanxiang brand ranked 64, the brand value of 9 billion 458 million yuan.
2008, Heng Yuanxiang brand into the "Asia's top 500 brands", ranked 336.
2009, Hengyuanxiang group was identified as the national enterprise technology center.
Thegroup is not only "Hengyuanxiang wool king", holds 6 world records, including the world's largest coarse wool, wool ball, the longest straight needle, the most expensive wool wool, fine wool (fabric), the largest hand knitted sweater, or industry in the first to obtain pure wool mark (1991), ISO9002 (1996), the national quality award winning enterprises (2006).
December 22, 2005, Hengyuanxiang Group officially became the 2008 Beijing Olympic Games sponsor, this is the history of the Olympic Games the first non movement of textile and clothing enterprises become sponsors, in November 30, 2008, became the first Olympic Chinese company partners, in 2010, becoming the 2010 Shanghai World Expo franchise production company, retailer, will participate in international large-scale activities with the company the opportunity accelerate, become a part of history mission.