Ltd.,
COACH was founded in 1941, is operated jointly by six from the family of the master leather, leather products USA is one of the oldest and most successful company. Since then, coach (Coach) unique craftsmanship and high quality production is the very particular about the quality of the customers. It is said that, coach (Coach) founder Miles Cahn was originally inspired from a pair of traditional baseball gloves in. He found a baseball glove used more and more smooth, so he uses its technology, and after careful treatment, the durable baseball glove leather becomes soft and durable. This is a charming natural leather texture, and does not require complicated maintenance skills, can maintain the original appearance.
today, after half a century, COACH leather factory is responsible for the exquisite craftsmanship of leather master, most of them have more than 20 years experience in leather, full of love and professional, the leather craft so, for every COACH the master, COACH is not only a brand name, it is the crystallization and inheritance of their effort.
In twentieth Century 90's, COACH and many established companies have a history of the development of &ldquo, encountered a bottleneck of ”. At the time of the COACH products, mostly with strong functionality, durability and other advantages, but in the advertising information the rapid expansion of the 90's of last century, but unable to build their own unique brand image. At the same time, Louis Weedon, PRADA started the market for product design impression, these companies took a large number of originally belong to the market share of COACH. COACH sales not only remain stagnant, and retrogression.
in 1995, the company ushered in a turning point, because they have a history of the company “ &rdquo — &mdash Redeemer;; · frankfurt. He became chairman and CEO, COACH brand began to regain its vitality. Frankfurt's philosophy is: in modern society, material prosperity, advanced information technology, rely on the quality and functionality has been unable to meet the needs of modern consumers, consumers are actually more concerned and the pursuit of pleasure, whether products carry is beautiful &ldquo ” emotional needs. So after he took office, the work is no longer so that the quality and function of product competitiveness has become the only COACH, he will improve product “ emotional demand ”.
office near Frankfurt, invited new designer Reed · Krakow. Krakow forward &mdash 3F new product concept famous; — Fun, Feminine, Fashionable, COACH directly to the brand to see hope. Starting from the raw material change in product design, Krakow began to use leather and cloth, nylon bags, bright light, launched to the market. When it started to change and not completely, but gradual. Because the Frankfurt that, if the implementation of the new design to fling caution to the winds, will only cause consumer resentment inherent in COACH. “ we have to do is with no damage to the original brand, do incremental reform. ”
slowly, innovation works, COACH company's sales began to pick up. Reliable quality and excellent design of COACH back, and quickly regain market share. After more than ten years of development, by the end of 2006, the company's market value is close to $18000000000, become a leader in the fashion brand.
(Coach Coach) in China
in recent years, China market demand for luxury goods is warming, even the global luxury market in 2009 the financial crisis facing the threat of recession, China consumer desire to buy luxury goods is no less. Market research firm Pao Principle in a study of Chinese market research shows that in 2009, in an interview with the Chinese rich, about 90% people over the past year has been buying designer handbags, and 2/3 of men and women with 1/3 in the past year has been buying brand-name watches. But Coach also saw the potential of the market Chinese.
so in that year when the global cost reduction, Coach was at the hands of a group of retail business area China repurchase agent heavily from Hongkong ImagineX, thus to direct, then from Coach also began to compete in the China exhibition. Earnings in the third quarter of 2011, the Coach brand has 85 stores in the Greater China region, completed sales of $185000000 in Chinese.
Company name:coach Trading (Shanghai) Co.,
Corporation: President and CEO Serig (Jonathan Seliger)
: July 8, 2008
: registered capital of $56960000
the number of stores: 128 (Chinese, as of March 29, 2014,
)is the main place of listing: all the department stores nationwide
Business scope:Coach is headquartered in New York, America boutique accessories and gifts and leading brands, products include handbags, men's bags, small leather goods, men's and women's shoes, jackets, watches, leisure and travel accessories, scarves, sunglasses, perfume, jewelry and related accessories. Coach common shares on the New York stock exchange, stock code COH. Coach Hongkong securities in Hongkong stock exchange trading, stock code 6388.
COACH
Chinese in history2008 May Hongkong flagship store opened in the Queen's road.
20
