CRD gram Lai emperor as to create a solid strength international jewelry brand, has always advocated a diamond culture communication, adhere to the promotion of global high-quality diamond, at the same time, the pursuit of a high price, with professional and considerate service interpretation of diamond soul, bring considerate purchase experience and incomparable drill wear fun for consumers, has become the Chinese jewelry model price. CRD gram Lai Di according to the product brand positioning characteristics, constantly optimize the product design and set up orderly modern channel, network channel and franchise stores channels and other multi-level marketing channels, the effective coverage of the country hundreds of city and area, in the shortest possible time to form a positive feedback of the benign circulation, sharing Chinese high-speed economic development results. Potential in the rapid market share CRD gram Lai Di, using its own price advantage, control the market price competition, to expand and consolidate the leading position in the strategy of the market, since 2012, the number of stores basic geometric expansion.
: straight battalion chain business model, franchise
shop development mode: single store franchise joining
shop basic investment: -600 million
2000000franchise fee: 60000 /2 years
Royalties: /
ensure that the amount of 50000, the city is very city shop: Shop 100000
Contract period: 2 years of
: monopoly shop area 60-200 square meters
chain store location request:
1 head width: store street side facade of not less than 7 meters wide, and there is space and policy allows outdoor advertising production of large area is preferred.
2: store visibility can see the door head sign in the 50 meters away.
3 accessibility: can the main road from direct, convenient to enter the shop.
The total number of shops:119
shop number: 59
started franchising time: 2012
is a multi brand:
join advantage:
1: a national chain of jewelry enterprise brand advantage.
2 the price advantage: Global first-hand source, the price is lower than similar jewelry brand, the price first jewelry brand.
The3 product advantages: jewelry category is complete, superb technology, independent research and development, by the company unified distribution of goods.
4 market advantage: won the world first jewelry consumer market, to join the national development, the market prospect is broad.
5 training advantage: jewelry professional knowledge, sales skills, behavior management, after sale service of the national first-line teacher teaches.
6 marketing advantage: full operators have many years of management experience in store operation team.
