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Regal clothing Limited company    No Member

Regal clothing Limited company Brand
Business Model
Founded
Introduction

COMPANY Ltd., PROFILE

    High Fashion Clothing Co., Ltd. is located in the famous historical and cultural towns Chinese ---- Humen, company founder Ms. He Xiaoe founded in 2002, is a professional women's clothing chain enterprises is a set design, production, sales in one of the. The company not only formed a more complete marketing network in China, the market scope expanding to the international market of — — to accept a large number of orders in Europe and the United States, by virtue of their own brand and diversified business, the company has formed a good strong point in the production management, information management, avoid risk, but also for the the future development of enterprises reserve a competitive resources.

    under the brand name “ to create a famous brand, to beautify human life, meet the needs of the market ” as the eternal pursuit, for domestic and international market needs the development and production of the “ to ” brand series of elegant fashion women's clothing is the most basic core resources of the company; has a high sense of responsibility, spirit of innovation, professionalism, team spirit, pay attention to the efficiency of the employees are the greatest wealth; the establishment of humane care target customer interests oriented, adhere to honesty, trustworthiness, understanding, equality and respect for the principle of sincere cooperation with customers, the establishment of the partnership, joint development, achieve a win-win situation, is the company's core values.

    face the intense competition of global economic integration, the environment and the increasingly complicated and changeable market demand, “ to ” to the outstanding team, first-class products, sincere service, and actively meet the challenge. Aggregation of modern talent and the most outstanding culture, establish the scientific management system, absorb the most advanced technology, and constantly improve themselves, beyond the self, sustainable development, create brilliant! We sincerely welcome friends in the industry calls, letter negotiations to join the brand or brand agent and international trade business, for the prosperity and development of world women's clothing market work together, create brilliant.

The corporate culture of ENTERPRISE CULTURE

mission: to continue to meet consumer demand, customer first, service first

, vision: to become Chinese excellence women's clothing brand

Purpose:

, customer satisfaction, employee proud

of philosophy: the common enterprise, common cause

of values: operators without domain, compatible symbiosis, sincere cooperation, mutual success is

The development strategy of

STRATEGY

DEVELOPMENT

human resources strategy: respect for the individual innovation, pay attention to personal growth

brand development strategy: do China well-known fashion brand chain

product development strategy: take the customer as the center, take the market demand as the guidance, focused like a good quality

marketing strategy: to lead and to meet market demand, and to create a brand value consistent experience environment and continue to enhance the brand value of

History

Company development process in

company

2002 Dongguan Ligao garment factory was established;

2005 years in Eastern Europe, Western Europe and other products are exported to more than 10 countries;

2014, “ ” transformation of standardized management upgrade women;

brand introduction BRAND INTRODUCTION

Slogan:

, because of you with me! To more exciting!

Market positioning

market positioning

from Italy fashion brand — — “ to ” the core value view is: Interpretation of modern female pursuit of city ladies fashion, intellectual, elegant style fully embody. &ldquo advocacy; let the customer experience more perfect self brand idea of &rdquo.

Customer orientation &ldquo, customer orientation; ” urban fashion female choice, “ to ” customer psychological age is 28-45 years old are location independent economic ability of urban white-collar women, they have a unique personality, the pursuit of fashion taste of life, pay attention to quality and detail, pay attention to wear comfortable urban white-collar. “ to ” brings comfort, elegance, experience the futurism art lifestyle and free space.

price: the spring and summer the main price: 189— 589 498— the main Yuan Qiu price: 1999 yuan

Style positioning

style positioning

the leading style: urban fashion (  50%); and international popular color, distinct personality and unique fashions;                               & nbsp;   auxiliary style: fashion personality (30%) conforms to the 28-45 years old young women's mental age, pure and unique;

            romantic fashion (20%) culture and wisdom, with confidence, perfect lost, be worth the aftertaste;

SALING MODE

marketing mode

straight camp, agents, joined the

Main Products
Contact information
Contact:   Li Yingping
Tel:  
Addr:   China  China  Humen Town, Dongguan City, Guangdong port of the first industrial zone twenty-one two