"Seven kiss - seven kiss" is the brand of Qingdao seven kiss Garments Co., Ltd., founded in 2006. It is a very young fashion women's brand. Its predecessor is a small boutique in Taitung pedestrian street in Qingdao. In a few years, the seven kiss dress has developed into a professional clothing company integrating design, processing, production and sales. Positioning: personality, fashion, independence, sexy. Loved by the ladies who love fashion.
Since the foundation of the company, image shops and flagship stores have been set up in shopping malls and pedestrian streets in major cities. Modern network management has been adopted, organizations have been constantly improved and the brand strategy has been implemented in an all-round way. We adhere to the principle of market development that is "consumer oriented and win win with franchisees". It is our duty to create more value for consumers and franchisees with professionalism, concentration and concentration. Common development and common progress. Our company has four management centers on the management structure, including design production management center, marketing management center, financial accounting management center, logistics management center. The management module is clear and the employees are responsible for each other. The company adheres to several principles of "unity, humility, self-confidence, learning and progress", and advocates team cooperation to provide sustainable development space for the staff.
Up to now, there are more than 100 retail outlets of seven kiss brands all over the country. Among them, the shops opened by self operated franchisees and other business models have been stationed in Shanghai, Guangzhou, Henan, Hebei, Shanxi, Shandong, Shaanxi and Northeast China.
Brand culture
"Seven kiss-- seven kiss", a modern urban woman with a consumer orientation of around 20-30 years old, emphasizes the popularity of personal charm, inspiration design, high-speed operation of brand strategy, rapid, open, innovative and vibrant management mode, and has rapidly promoted the seven kiss fashion life philosophy.
First, the company concept:
The company adopts scientific operation and management mechanism, including new enterprise concept, management mode, management mode, market strategy, marketing plan, development strategy and so on. At the same time, it forms a bold and innovative enterprise culture.
Business philosophy: rapid, open, innovative and dynamic.
Management concept: do things well for the first time.
Service concept: regard customers as friends.
Personnel concept: people-oriented, quantitative application.
Environmental philosophy: what customers see is beautiful.
Two. Team culture
Regard devotion as the primary quality, regard saving as the basic virtue, advocate simple interpersonal relationship, advocate the work attitude of "doing big things and doing things seriously, repeat things happily", provide "follow up" management mode, advocate "fast and efficient" work efficiency, and become a professional team of "tacit understanding and passion".
Three. Target consumer groups
After years of insistence on product quality and brand connotation, Seven Kiss shows not only a fashion brand, but also a personality and modern attitude towards life. It aims at the fashionable women who are passionate and independent personality between 20 and 32 years old. They express themselves bravely and express their self temperament and charm at any time, know how to love themselves, and enjoy the beauty of life brought about by them. What customers feel from Seven Kiss is a feeling of ease and nature, the true feelings of the true self, and the sense of involvement in synchronizing with the trend. Today, Seven Kiss has become the most intimate fashion brand of city fashion women.
It is divided into the following three series:
Series 1: Urban Night Elf (white collar between 20 and 32 years old)
With the black and white tone as the main factor, the elegance of business and entertainment has brought a wonderful wide shape to this season! We will not investigate whether it is charming or weird, but it can make women eye-catching. These clothes form a layer of armor, which makes the fragile and unconfident concealment clean, and creates a strong personality. The dark night gives me black eyes, but I use it to find light. This is the dazzling place of the city night elf.
Women who are comfortable, graceful and satisfied to highlight their personal tastes have rendered women's hardness and softness with more affinity and humanized charm.
Series two: happiness (20-28 years old lady, pure girl)
With memory silk as the main form, the style is graceful and generous. At the same time, it also displays extremely exquisite, fashionable, perfect temperament and self character display, letting the memory stay in a beautiful moment. The happy way of life permeated every drop of our life, implicit and internal, showing its tender grace. Joyful mood is not only a part of our daily life, but also enables us to find the color elements that belong to us, laugh at the fashion, and at the same time make the wearer enjoy the freedom and tranquility, and at the same time, it is full of endless meditation. It fully feels the kind of different customs and feelings that are dispersed in the air and a relaxed and pure state of mind.
The gentle and elegant colors such as rice, camel and so on can blend the elegance and elegance of this season's fashion and make the classic fashion flow slowly, enabling people to have a positive, dignified, elegant and comfortable life style.
Series three: Fashion Nouveau (20-26 fashion girl)
New, young and fashionable, suitable for urban upstarts and white-collar workers.
New patterns are created on simple broad shapes, while high-end materials and fine workmanship break the seasons' constraint on clothing. However, the fine and perfect temperament is the display of self character.
In color, the colorful colors are not abandoned, but the combination of black, coffee and shallow camel is the main color pushing system in this series.
In the complex and simple, between solemnity and carefree, dig deep the inherent charm of this season's fashion, and seek breakthroughs in the form and style of fashion.
We combine the "graceful and elegant new modernism and Neo classicism" as the most fashionable elements of this season. Simple lines and smooth tailoring tell the new noble's personality. The humanized design not only displays the elegance, elegance, and intelligence of the leather, but also shows the elegance and elegance of the skin and the beauty of simplicity and elegance.
"Seven kiss" is committed to fashion women's clothing, to create sexy sexy urban women's fashion dress, specifically for women.
The meaning of "seven kiss" is that "7" means luck, LUKY SEVEN. The meaning of Seven kiss is a kiss of luck. And a week is also a "7" day, so mapping hopes that we and our female customers who love beauty will get the meaning of lucky kiss every day.
