Guangdong beco animation Group Co., Ltd.
Headquartered in Jiangmen, Guangdong, the operation center is in Guangzhou; the creative center is in Dalian; the game center is in Chengdu; the animation center is in Vancouver; the product R & D center is located in Guangzhou, Jiangmen, Seoul, Paris and so on. The company owns five cartoon images and brands, such as bor fruit, and the whole line of brand products are mainly exported around the cultural connotation of "I". With the perfect combination of international language and fashionable elements, the "fruit power" product has been shown to the best of all, and has been popular among young people in many cities. The fruit chain stores and business super, gift and e-commerce channels all over the country provide a comprehensive platform for products and culture. With the deepening of the fruit culture, the fruit will become your loyal friend.
Corporate honor
In 2006, it was rated as the ten influential brand of China's animation industry in 2006.
In 2008, the Sixth China small and medium sized investment project entrepreneurship Cooperation Fair was awarded the "ten most investment worthy projects" award.
2008. In 2009, it became China's top 100 franchised chain enterprises for two consecutive years.
In 2010, as a recognized animation enterprise and key animation business, it became the only state-level animation enterprise in prefecture level city of Guangdong province.
In 2010, it won the central budget investment fund for national service industry development project and became one of the five key enterprises in the modern service industry of the national central investment budget of Guangdong province.
In 2011, we obtained the national SP certificate issued by the Ministry of industry and commerce, and became the value-added business enterprise of the Ministry of industry and commerce.
In 2011, it became a co operative unit of CCTV Animation, and jointly built 315 large animated cartoons.
In 2012, I was the first in the CCTV-1 animation Park, and I continued to broadcast over hundreds of star channels.
In 2012, "I am bor Guo" won the Chinese animation monkey Award - "golden crab Award" best product development value nomination award.
In 2012, "bor Guo" was awarded the "China's ten largest industrial value film and animation image award".
Nine major departments: retail business department, children's wear division, e-commerce business department, business super business department, gift business department, international business department, authorized business department, wireless business department, media department.
The whole industry chain mode of the fruit industry
The animation industry is divided into three modules: Comics and creation; animation and production; derivatives R & D and authorization.
The state promulgated the "animation industry planning in 12th Five-Year", first put forward the idea of "setting up a large animation concept and developing the whole industry chain".
Our cartoon and creation are still too impetuous; "animation and production" can not be cultivated; "research and development of derivatives" can not create value. The three module is not yet mature in our country.
In the past thirteen years, the company has devoted itself to the interaction and correlation of the three modules, and has gone through a road of "industrial culture". Regardless of creation, production or product research and development, the fruit has become a system of "whole industry chain".
corporate culture
Brand vision: let everyone find their own strength.
Brand mission: let everyone dream a little bit by means of colorful fruits.
Brand personality: fun, fun and fun.
Brand proposition: my life is fun and fun.
Brand slogan: there are colorful fruits and dreams.
Brand soul: my strength! Hi! Myself!
Fun, fun and BENKO: doing anything starts with fun and finally fun, which is pleasure. The release of interest is the process of interest to pleasure.
My life is fun and interesting: when fun is sublimated, personal pleasure will be integrated into the team, and pleasure will be sublimated to love and will be integrated into life.
There are fruits and dreams: love makes us more focused, and love makes us eternally. That's because we have goals! We have dreams!
HI! MYSELF! My strength! Everyone has a visible and invisible barrier. The barriers are easy to overcome. Invisible barriers are the most difficult to break. It's like a fish tank. When you break, you will be faced with the problem of survival. Once you break through, you will integrate into the outer world. It is a colorful world, and also a competitive world. You must integrate into love, otherwise your heart will bleed. You have no choice. You must conquer yourself. This is my strength! Hi! Myself!
I am a cartoon of "bun Guo".
"I am a fruit" is a large animated cartoon made by the fruit animation and CCTV Animation. The story is told in a small town named dream square, a very passionate elf. With the wisdom of his own, he and his friends overcome the difficulties and solve the problems. Finally, they found their strength.
A large volume animation, "I'm binge", which is exquisitely produced, with a smooth and clear appeal, is the 312 set of high-quality animation. In August 2012, it was premiered in CCTV-1's first anime paradise. It has been broadcasting over 100 star channels, and has been broadcast on the provincial and mainland platforms. Its "storm + drizzle" effect has triggered the animation craze in all directions.
