Group Introduction
VIV&LUL is an upscale children's clothing brand owned by Sai Hui International (France) Holdings Limited. It has a long history and has a good reputation in the European market. Introducing VIV&LUL brand to the mainland and occupying China's big market is a major step of Sai Hui International's strategy on globalization.
Sai Hui International is a professional children's wear group. It has five children's wear brands: "VIV&LUL", "XGH", "GIRLUCK", "A.S.S" and "SAIFORM". In France, Paris, Japan, Tokyo and Shanghai, China has design and research centers, with twelve subsidiaries worldwide.
The company's business covers children's clothing design, research, brand operation, production, logistics and distribution. In order to develop the mainland market, the company has a production base in Nantong, Jiangsu, which integrates weaving, dyeing, printing, embroidery, clothing, inspection and other production processes.
VIV&LUL's research and design center in China is led by two design directors, France and Japan. The brand is combining the gentle and delicate East with the western free and easy romance, tailored personalized children's clothing for Chinese children, creating a new era of children's clothing consumption in China, leading the new trend of children's wear industry.
Company introduction
The company's business covers children's clothing design, research, brand operation, production, logistics and distribution. In order to develop the mainland market, the company has a production base in Nantong, Jiangsu, which integrates weaving, dyeing, printing, embroidery, clothing, inspection and other production processes.
VIV&LUL children's clothing enter the mainland market, directly locate in the high-end, lock the successful people and urban group as the target customer group, and guide the mature consumption concept to achieve the brand mission of "conducting a new way of life, advocating quality of life and taste". Therefore, the products of VIV&LUL children's clothing put on the Chinese market, retain the rich French style, interpret the classic European culture, full of strong aristocratic temperament, adhere to the "new eco style" style main line, face and accessories, and craft show the environmental protection, health, romance, luxury and individuality of pure French lineage and accomplishment, and display the brand personality. "New ecocriticism" means making children's clothing with the new concept of ecology, achieving "healthy fashion, high-end taste", and realizing the HEALTH&HAPPY life of children with ECOLOGICAL KIDS, that is, enjoying healthy and happy life with ecological children's clothing. "Health and happiness" is the brand pursuit of VIV&LUL children's clothing. The spirit of preciseness has precipitated excellent brands, and innovation will create a successful future.
VIV&LUL children's clothing has a wealth of products, from children's clothing, underwear to children's household clothes, involving children's clothing, VIV&LUL children's clothing can be covered, a complete new pattern of children's clothing consumption will be implemented in VIV&LUL children's wear shop.
Under the leadership of two design directors of France and Japan, China's R & D and design center, VIV&LUL is combining the gentle and delicate of the East with the western free and easy romance, tailored personalized children's clothing for Chinese children, creating a new era of Chinese children's clothing consumption and leading the children's wear industry. Feel the product of VIV&LUL and feel the atmosphere of VIV&LUL. It is not difficult to find that VIV&LUL creates new concepts, builds a sense of home and promotes the quality of children's life. VIV&LUL gives real children's cultural enjoyment and experience interaction.
