The brand history of PHANSOUL (Maple rope) originated from Malm, Sweden's third largest city, after nineteenth Century. A young tailor of Malm runs a clothing store in Malm's oldest Lilla Torg (small square) because of her inheritance.
For some fashionable young people to make clothes, because of the exquisite craftsmanship and excellent quality, it is well known in the region. Until the beginning of twentieth Century, a young man with a creative mind went to Malm to find the tailor made.
Clothing, this young man is the founder of "PHANSOUL" brand, Mr. MarcBohan. With the accumulation of time, the popularity of "PHANSOUL" has continuously improved, and shops have gradually developed into chain operations, and products are gradually diversified.
In 1951, the brand launched the first "PHANSOUL" fashion press conference in Stockholm, Sweden, which combines simplicity, fashion and comfort into one. It has won the fashionable young people to catch up with one another, triggering the "newspaper".
"Fashion Week" and other media are widely reported. Since then, the rapid expansion of chain stores "PHANSOUL" has begun to take shape and standardization. In 1960, the Swedish Fashion Council "fashion Creativity Award" and "male Designer Award" were obtained.
The successful business model has attracted many fashion designers to join in and set the status of fashion names in Europe.
In 2O12, Guangzhou Ya sleeve dress was introduced to China in order to introduce "PHANSOUL". In Guangzhou, the beautiful and fashionable Guangzhou established the maple rope Clothing Co., Ltd., aiming at creating the idea of pursuing perfection and innovation, and interpreting the new era.
The charm of men; the introduction of high-quality fabrics with advanced technology and unique style of products; let all fashion and classic men enjoy the mysterious cultural code contained in "PHANSOUL".
P (Perfect) is perfect; H (Healthy) health; A (Active) vitality; N (New) is cutting-edge; S (Simple) is simple; O (O) is outstanding; In simple terms,
Elegant and tasteful, but not lose the freedom, the new, the sunlight posture display, lets elegant, the fashionable disposition in the maple rope's fabric, shuttle in the maple rope's streamline, continues to dance the exquisite note......
PHANSOUL is going to show you fashion and lead the trend with its intellectual posture.
"PHANSOUL" target consumer group: young people aged 20 to 35 who pursue freedom, fashion and taste
