The brand new brand of new down garments, Cilaya, has changed the traditional concept of down garment industry, transforming its style to leisure and fashion, leading the new technology innovation and upgrading of new quality in down garment industry. In the highly competitive market environment, Cilaya Hei Lan Ya insists on innovation, further extends the brand connotation, introduces the design of down garments with high technology and environmental protection, and provides consumers with more fashionable, casual, healthier and more comfortable high-quality feather products.
Hangzhou Wan Yun clothing has a strong elite team, first-class designers, high quality management team, mature production line staff, with exquisite workmanship, to create the new life quality of modern urban people, add new trend to the urban trend, and add bright and beautiful colors to the fast-paced urban life.
In 2011, Hangzhou Wan Yun Fashion Co., Ltd. invited the famous film star miss Ruby Lin as spokesperson for the Cilaya brand. At the same time, the company will carry out all aspects of advertising in CCTV, Hunan satellite TV and domestic famous fashion magazines and other media, further build the brand value of the product, and show the inner spirit and external temperament of the brand through active means of communication. In the next few years, Cilaya xinlanya down garment will increase investment in product development, brand strategy, channel construction, terminal activities, market operation and customer training, so that the brand will quickly grow into a new trend in the domestic down garment market.
