ZEAPO (Zi Bao) source in the last century, in 70s Italy Florence Empoli Town, when the main production is suitable for the local people to wear fashion crafts: umbrellas, sunglasses, hats, gloves, scarves, jewelry, crystal etc.. In early 80s the introduction of the Chinese market, the factory located in Shenzhen, all products are exported to Europe and the United States, Japan and South Korea and other countries. 2000 purple treasure products to expand the domestic market, with the popular elements of the purple treasure people look sharp on accessories industry professional, focused on the production of goods, novel style, color fashion, the production of fine; and with the natural and simple style, won the favor of white-collar women, bringing freedom and confidence for the.
in 2013, the purple treasure brand strategy to upgrade, VI image to enhance the overall, in the original brand strategy, based on in-depth interpretation of “ guide women's fashion life ” new ideas. New purple treasure brand logo, on the basis of the original, optimize the logo lines, the soft features more feminine, free, casual, more fashionable, fit the current awareness and the pursuit of beauty.
along with the upgrade of the purple treasure brand strategy, purple treasure will be more high-end store image, more professional brand demands appear in front of consumers. Comprehensive upgrading product line, in the international top design elements to bring more personality and fashion for consumers at the same time, consumers pay more attention to the collocation and wearing experience demand, make the product more suitable for wearing and collocation, int “ perfect details, a classic ” the concept of collocation.
purple treasure, leading fashion accessories, decorate the beautiful life.
