Set design, production and sales as one of the men's clothing enterprise, the product system for the middle grade boutique business casual wear. China company was founded in the 20th century, the early eighties, which lasted for more than 20 years of development, has always been deeply rooted in the forefront of fashion, always pay attention to the actual needs of the market and consumption, to promote the construction of the brand culture, products, and strive to in the market than the competition more clear market trend. On this basis made huge social returns.
September 1, 2005, apple Industrial Co., Ltd. of Guangdong authorization Shanghai Luce Garment Co., Ltd., for the China marketing center moved to the beautiful city of Hangzhou, so the company gathered a large number of excellent manpower, material resources, on the company's traditional marketing mode conducted a comprehensive innovation, establish and perfect the modern enterprise's marketing system, improve the pre-sale, sale, after-sales service policy system, increase new product development and design efforts and strive to through reform and transparent inside and outside the enterprise environment, to achieve new growth, and develops to a new level.
Respect for the high grade dress philosophy, the force caused by the development and sale of the classic, comfortable, and fashionable men's clothing series products, so as to improve the quality of life of modern men. Product technology is the leader, shoulder, waist, sleeve every stitch in charge, so that the line is smooth and appropriate clothing, wearing comfortable, natural, so that the beauty of the body curve. At the same time, men's attention to the release of the pressure of modern men's demand, continue to strengthen the development and design of new products, internal high salaries to hire domestic well-known technology (Design) division as the company's technical director, external use and national clothing research and design center, the world renowned fashion and other professional and authoritative institutions to establish long-term cooperative relations, the establishment of a fast and effective feedback mechanism to achieve the perfect fit for each new product and market demand. Make the product of high quality of technical content is very rich cultural added value, fully demonstrated the city man's confidence, open-minded, intelligent charm.
To ensure product quality, Apple's men's clothing in accordance with the relevant technical requirements of the industry, from the fabric to the production and then to the finished product, are strict management, layer upon layer, all the fabric used in domestic and foreign fine fabrics, the implementation of a fixed dyeing, exclusive purchase. Through the ISO9001 quality management system, through the implementation of the persistent, in each process has been set up a clear quality evaluation criteria, so that the internal and external factors, to provide a real and effective quality assurance for Apple products. Apple is also well versed in and believe that & ldquo; the essence of modern market economy, intense competition is the talent, the competition of science and Technology & rdquo; this principle, through the enterprise culture attracted a leading apparel design and production staff, more than, senior designers, engineers and technicians bearing supported product design, development, process improvement and technological transformation tasks.
“ high quality of internal and external training products, brand appeal ”. Brand building is the apple company was founded at the beginning of the first development of the strategic plan, does not have its own brand, only do for others & ldquo; marry clothes & rdquo. Apple Corp in the process of trying to build the international famous brand, recognizing the existence of the brand's living space is the entire market, is to provide customers with more valuable products.
& ldquo; good wind by leveraging, help me on the sky & rdquo; launches along with the deepening of modern corporate marketing model, apple to a stream of perseverance, for human create value, for the society create wealth of ancient faith is changeless, adhere to the new fashion life advocates, devoted to develop leading men's clothing, the company firmly towering compete in the market for the wave tip!,
