Huizhou century ocean Clothing Co., Ltd. is a set design, production and sales of high quality baby clothing brand in one of the Professional Company. Company was founded in 1996, with a registered capital of 5 million yuan, the number of employees of the company has reached more than 1000, has a building area of 25000 square meters of modern industrial park, production equipment all adopt the world advanced Canadian vests with computerized clothing hanging system, annual output reached 280 million pieces (sets). In 2006, the company was rated as “ the private enterprises in Huizhou 100 strong ” in January 2009, “ Huizhou private enterprises 50 ” honor.
The company has been adhering to the "professional, innovation" the concept of products is committed to providing high-quality clothing, at the same time, the style is updated ceaselessly, constant is soft and comfortable fabric and fashionable design and reasonable price, our own brand "Qi Mei than house" since its inception in 1997, rich product it covers the clothing line of children aged 0-15 and a prominent theme, a series of obvious features, a simple fashion style without losing the leisure, playful classic popular all over the world, after years of effort, &ldquo than ” Qi Mei Wu; &ldquo has been awarded Huizhou famous trademark; ” title, March 2007 named &ldquo &rdquo Guangdong Province famous trademarks;.
Two, production and management, market development
Since the creation of enterprises in 1996, has created a good performance for many years of profitability, to engage in the production of children's products have a wealth of experience and stability of the market, in the domestic children's wear industry has a high reputation and influence. Enterprises' design level, production capacity, sales revenue, total profit and other indicators for many years among the forefront of the industry, has been in the design, production, marketing, management and other aspects of the formation of a unique competitive advantage.
In recent years, relying on strict, scientific, standardized management and reform of the formation of a strong core competitiveness and sustained profitability, in the business management, major technological transformation and other aspects have achieved good results, and continue to maintain a good momentum of steady development. More than ten years of continuous operation, the company has formed a high-quality management team. Chen Jinhong, chairman of the Huizhou City, the Tenth CPPCC members, Huizhou City, vice president of the textile and apparel association. Children engaged in business management for more than 20 years, the children's clothing industry to enjoy a high reputation.
Three, technological innovation and product development company will be technology innovation in the top of the position, with special attention to the introduction and use of advanced equipment in the world, in order to completely change the clothing industry
Four, the brand construction of implementing brand strategy, striving for the best domestic children's clothing brand “ ”.
China has a huge consumer market of 300000000 children, in recent years, with the continuous improvement of consumer brand awareness and brand consumption. Children's wear industry has entered a period of brand development. From the market pattern to the analysis, China's 60% children's clothes are concentrated in the wholesale market. And these years, the children's clothing market, foreign brands in the domestic children's wear is indeed a huge challenge. Now, foreign brands have occupied a considerable market share, almost 50%, while the domestic characteristics of children's wear brand market share is still very small, only 30%, 70% companies in the non brand status.
Since 1997 a & ldquo; Qi than Mei House & rdquo; since the brand, the company identified the concepts and ideas of brand management, attaches great importance to Qi Mei house brand building, from the style of the products, product quality control to the terminal image, brand promotion, always implement the brand management concepts and ideas.
Company from top to bottom to realize that, in children's wear industry, improve product added value is the best way is to improve the brand force. The utility can effectively improve product brand premium ability, and to lay the cornerstone of building products sold abroad. Therefore, over the years & ldquo; Qi than Mei House & rdquo; in branding and image of the terminal building invested a lot of money, in addition to in Guangdong, Shanghai, Hangzhou, Hunan, Fujian and other places invest a lot of money for product marketing, still in the media and on the web site of the regular advertising. “ Qi Mei Wu than ” terminal brand image has also been highly affirmed counterparts and sales channels. Our efforts have been widely recognized by consumers and society, and has won the “ Huizhou City, the famous brand ” and “ Guangdong Province, the famous brand ” and so on.
From 2008 to 2009 is the century of ocean Garment Co., Ltd., the implementation of “ brand strategy ” the key two years, the company continued to tap and extract the core value of the brand, and a wide range of effective communication. Through accurate positioning, to achieve a great change from the occupied market share to occupy the share of consumers. Enhance brand image and visibility.
Five, product quality management strictly to the production link quality, to ensure that every product is qualified.
Company attaches great importance to the management of product quality. Company on product quality control, always adhere to the international standards to emulate, the entire process from product design to sales follow quality first, customer supreme quality policy, through the ISO9001 standard is the basis of quality assurance system, implement the quality responsibilities, deepen the quality of management, to improve the quality of the products, establish incoming inspection, process inspection and final inspection in quality inspection procedures, the three links in the sourcing, production process, product
