Kangaroo, registered by Shanghai Xingye garment factory in China in 1984, has undergone 25 years of market baptism.
In July 2007, Shanghai Fu Dian fashion company, after strict bidding, became the sole authorized agent of the kangaroo brand in China. It completely ended the history of many agents in the Chinese market and solved the fundamental problem of brand management structure. 2008年，“新袋鼠元年”，以此为起点，延续到今天，上海富典服饰有限公司已投入巨资开始了新袋鼠的复兴之路：携同中国广告百强上海胜加广告公司签订品牌管理战略合作关系，完成了品牌定位及品牌愿景规划，推出全新传播形象; 牵手著名实力机构得森空间设计公司推出了比同类品牌具有显著比较优势的第一代、第二代终端道具形象; 打造了一支与国内同类品牌相比具有一定领先优势的产品开发设计队伍，同国内100多家各具品类制造优势的供应商建立了战略合作伙伴关系，每季为消费者提供近1000款丰富多彩的高性价比的大众时尚产品; 完成了全国市场的整顿清理，拥有了干净、纯粹的品牌成长环境; 完成了全国29个省级代理及江苏、上海市场的直营渠道布局; 提升、整改了40%的专卖终端，形成了全国700家合格专卖终端的布局……
In line with the concept of continuous operation and brand management, Shanghai Fu Dian Garments Co., Ltd. has the ability, confidence and determination to build kangaroo brand into a trusted and respected brand in China's clothing industry. "New kangaroo new thinking and new pattern" needs your help and support.
