People pass clothing To express themselves at the same time, many people wear designs to create tension and stress. Based on this general dress trouble, RICCINI Rui Zi was born.
RICCINI (Rui Zi) clothing brand is founded by Ms. Xu Tingting. As a senior person in Hongkong weaving industry, she takes the sincere, ingenious and comfortable mind and has a solid grounding and over ten years.
Low emissions of materials and manufacturing, comfortable and comfortable wearing experience is our core.
Rui Zi, China, strives to develop in such a deferred manner, conveying this calm attitude to the heart of your heart through specially designed products for Chinese consumers.
All sincerity will finally meet and look forward to our exciting journey.
Brand history
In 1997, Ms. Xu Tingting founded the brand, mainly for high-end accessories export as the main sales form.
In 2000, the elegant brand style gradually stabilized, and the first shop of Hongkong SOGO SOGO department store opened.
In 2001, RICCINI four products swept the whole territory: folding paper woven sun hat, light rain umbrella, Pushimina wool scarf, Rex Rabbit fringe cashmere cloak.
In 2002, Hongkong Shi Shi Dian and Yongan store opened the image of high-end accessories brand.
During the 2003 SARS port, UNY store RICCINI store opened.
Sales rebounded sharply in 2004. RICCINI Hongkong new world department store, Jusco Jusco Island, thousand color store opened simultaneously. Products have achieved satisfactory results in the high-end department stores in Japan, Korea and Singapore.
In 2005, RICCINI Hongkong West Tian and Sai Wu department store opened. Products enter the retail market in Italy and Spain.
In 2007, RICCINI twenty shops in Hongkong celebrate together, becoming the brand of Hongkong accessories industry.
After achieving excellent results in Hongkong and East Asia in 2009, RICCINI named "Rui Zi" to expand the retail sector of the mainland, and Suzhou's Jiu Guang JUSCO store opened.
In the 1 years of 2010, Rui Zi opened 18 RICCINI accessories stores in the mainland, and spread all over Qingdao, Ji'nan, Suzhou, Changzhou, Nanjing, Yancheng, Wuxi, Xiamen, Fuzhou, Quanzhou and other coastal high developed cities.
In 2011, Rui Zi joined the plum blossom umbrella industry (Stock Code: 002174) in establishing a RICCINI brand in Xiamen, and repositioned the brand development path in the same year: a simple, simple and natural product design style for a broader mass consumer group, inspiring to bring more pleasant dress matching experience to more people.
