is a family business to the world. Chairman GERT Boyle's parents were Germans, they in 1938 fled Nazi Germany arriving in Portland, bought a local small cap companies and in the name of the mother river of new homes will the company named Columbia hat. So for the whole family began to small but significant, it brings hitherto unknown freedom and a new start. Later, Gert's husband took over the company, after her husband died, and she presided over the overall situation, she completed a night from the housewife to the top management of the company's role in changing. Now, her son, Boyle Tim, is the president and chief executive officer of the company. This family just like our enterprise, experiencing hardships and ups and downs, but have outdoor sports for life and career inalienable part.
Columbiais as keen on outdoor sports as you are. Our products all over the world, and our headquarters is located in the Pacific Northwest, forest there are magnificent, majestic volcanoes and the ups and downs of the coast. Here, we go hiking, horseback riding, fishing, hunting, climbing, camping, playing golf, boating and running, and the relatives and friends to enjoy fresh air.
< p > startup Columbia Sportswear founded in 1938, was family run a small hat distribution company, now has developed into one of the world's largest clothing brand, is the United States ski suit a leading seller of. 2007, the company's net sales of nearly $. Columbia has a wide range of products, including all kinds of jackets, sportswear, wear resistant shoes and accessories. Through the introduction of both comfort, protection, function and fashion sense of value innovative products, Columbia become world famous brand. < p > if experience brings wisdom, then Columbia Sportswear in the industry more than 70 years of experience at least can show us how to make top outdoor sports equipment have a smattering of. We would like to think so.we love the outdoors as much as you do, so you know more about what you need. We know it's not fun to chill and damp. Blue eyes may be very charming, but purple lips a little touching. Sunny days are beautiful, but the feeling of sunburn is terrible. Therefore, we are committed to providing high performance protection products, so that you can always stay comfortable regardless of where you are.
outdoor activities are more than just hiking adventure or climbing the world's highest peak. Everyone can enjoy the fun of outdoor activities. It's easy. You just open the door and go out. From the mountains in the distance to a nearby park. From the glacier Valley to shade gardens, from the tour de France to the bike riding, Columbia for you provide all outdoor activities necessary costume, allows you to enjoy the fun.
84 year old Boyle Gert is the company's top leaders and the current chairman of the board, her son, Boyle Tim, President and CEO of the company. Columbia's history began in 1930s, when Gert's parents fled Nazi Germany and traveled to Portland, Oregon, to settle in. They bought a small cap distribution company, and named it Hat Columbia by the name of the city edge river. Due to the frequent problems of suppliers, so that the development of many difficulties, so they began to make their own products, and product types to the jacket, fishing vest and shirt.
1948 Gert married to the University of the lover Boyle Neal, Neal to join the family business, and later became the company's development and growth of the task. Neal died of a heart attack in 1970. He left three children, a home to rely on bank loans in the development and survival of a wife has no business experience.
Nealsecond days after the funeral, Columbia's phone rang non-stop, sales staff and suppliers that the company has been on the verge of collapse. And then the bank called. Fearing Columbia will be taken over by a housewife, the bank requested to meet Gert. In this meeting, she took a little time for herself. In order to appease the bank, she secured the Columbia office building, as a loan guarantee. At the same time, she had the necessary streamlining of the company, and Tim also began to contact the trade fair. A few years later, the company's profits began to rise. Gert achieved vigorous and resolute style.
finally, Gert to the determination of the mother's image, become Columbia spokesperson. Boyle Mother's image is usually very strict, she wants to ensure that every Columbia of the product can reach her strict standards, and can withstand the most severe weather. Global advertising campaign and Gert“ the determination of the mother ” the image of her among the ranks of the world's celebrities. “ mom-is-looking-out-for-you” the advertisement word is popular all over the world.
now, Gert has become the “ outstanding quality award ” (M.O.M.) a symbol of inspiration, the medal awarded to the colorful outdoor activities full of enthusiasm for the pioneer.
chairman's enthusiasm inspired us to create the highest quality products for the same enthusiastic outdoor enthusiasts. We believe that only true pioneers have such a passion. Outdoor activities do not lie in skill, not to climb the height of the mountain, but to enjoy the fun of outdoor activities. For us, this is the true meaning of colorful outdoor activities.
investment point product innovation
Columbiais well known for its product innovators, and has a reputation for quality and value. Under the guidance of the basic principles, Columbia design unique and popular products, including the famous lining replacement system. Columbia in 1982 put forward this revolutionary concept, since the idea began to promote the company towards the forefront of the garment industry. Columbia the first three in one jacket is designed for hunting, with a waterproof outer layer and a heat insulated lining, which can be combined in a single. This makes each charge suit to be a combination of several pieces of clothing. These products are very popular, so we apply it to the design of ski clothing, and named Bugaboo, this jacket has become one of the industry's best-selling ski jacket. In 1991 the company launched &bull Naomi; waterproof breathable technology products, these products use waterproof breathable fabric. Columbia has now become the world's largest supplier of waterproof breathable products, our products designed for real adventure activities in the field. Other innovative products also includes Naomi & rsquo; UV technology to clothing, this clothing is the skin cancer foundation recommends the isolation UV damage effective protection products.
to deliver a warm strategy for community involvement in
with Sportswear Columbia continues to grow, its commitment to the community service is also gradually honored. Across the region and around the world, Columbia provides support to organizations that focus on human assistance, protection, environment, art and education. Columbia will also implement the Rethreads plan, will be returned to the United States and the United States may have a slight defect, but the normal wear of clothing donated to the u.s.. Columbia is a member of the Alliance Conservation, a member of the alliance, which has become a powerful source of soil and environmental protection funds by a number of companies that specialize in the provision of outdoor products. Columbia's staff also actively participate in social volunteer service, such as smart (the start making a reader today) assist people who are unable to go to school reading program, the American hiking Society (American hiking society and the American Heart Association (American Heart Association).
we are ubiquitous in global business
today, Columbia's products have been sold worldwide in about 90 countries / regions. Columbia has sales offices in North America, Europe and Asia. In addition, we also have a wholly-owned subsidiary in Canada and japan. Company's brand continues to expand, now includes Montrail, Hardwear Pacific, Trail Mountain and Sorel. The company is headquartered in Portland, Oregon, with nearly 3000 employees worldwide.
