company pursues “ the courage to pursue, and the courage to deny, continuous innovation, continuous improvement of ” corporate philosophy. And will continue to surpass themselves, in the increasingly competitive market, to enhance the operational management capabilities, and actively introduce domestic and foreign advanced girls jewelry design and business philosophy.
in front of a huge blank market, we always remind ourselves, how to maintain the leading position in the company, how to quickly change the rules of the retail industry, we refuse to zero and model, hoping to break the business environment in curing mode, through new investment approach to the initial low cost to control business risks, to maximize the support of business partners to maximize the benefits. So as to continuously improve the quality of life of the partner. This is pink forever pursuit.
brand: href= http://zs.ef360.com/Items/Pinkme/ " ">Pinkme"
core idea: my pink childhood memory
propaganda slogan: China's first female jewelry brand
brand positioning: Pink Princess decorated
brand spirit: romantic, magical, noble, gorgeous
brand mission: make every girl a real princess
product positioning: jewelry based, supplemented by other
market positioning: first, second tier cities in the high-end children's consumer
target consumers: 3-12 year old girl
selling products: pink fantasy, with variety, style fashion, fashion taste
marketing area: well-known department store counters, pedestrian street
corporate vision: to become the top of the children's jewelry supplier