Lai Xin International Group Company   

Lai Xin International was founded in the birthplace of Asian underwear — — japan. 2000, Lai Xin International landing China, and set up headquarters in Guangzhou China China. Lai Xin International & mdash & mdash; and & ldquo; improve the quality of life of women & rdquo; for the mission, is committed to women all over the world to provide health, safety, fashion, health and beauty products. 2002 Lai Xin International's famous underwear brand & mdash & mdash; and & ldquo; Lai Xin & rdquo; officially began serving the Chinese women.

At the beginning of 2006 Lai Xin international headquarters moved to Hongkong, the establishment of “ Hongkong Lai Hing International Group Company ”. Lai Xin International Group in a short period of five years people-oriented & ldquo; first person, after doing & rdquo;, to market led, to product development as a leader, to the quality of the brand is based on the fundamental principle. To build the first China underwear brand.

Lai Xin International Enterprise Group in April 2007 in Zhaoqing high tech Zone Dawang investment 120 million yuan building covers an area of 91 acres is currently the most advanced Asian area largest scale, the most complete of the large body underwear production base and beautiful body underwear education and training base. The completion of the production base, focus on the design, production, sales, education, exhibition, accommodation, leisure, entertainment, reasonable division of functions.

Lai Hing, the company on product quality strict requirements, high pursuit of the quality of customer service, the Lai Hing, the company won a good reputation in the professional body underwear industry, be peer identity as & ldquo; high quality professional underwear product efficacy authority & rdquo;, Lai Xin body underwear not only makes the products sold throughout the country and exported to Southeast Asian countries and Hong Kong and Macao regions, 2004 Lai Xin underwear successfully sold back to the Japanese market, become the first mainland with buyback of ability of professional underwear production enterprises.

National more than 20 outstanding agents, more than 3000 stores. The company has three major professional brands body: & ldquo; Lai Xin & rdquo;, & ldquo; Ike Wen na & rdquo;, & ldquo; mennalisha & rdquo; it is 2008 chain stores of the most prominent brand, with Japan a century brand & ldquo; Lai Xin & rdquo; as the core.

Subordinated to Lai Hing International Enterprise Group Company of four wholly-owned foreign enterprises: Guangzhou Lai Xin body underwear Co., Ltd. (trade), Zhaoqing Xin Lai body underwear Co., Ltd. (production) < br / >
Lai Xin school of International Business School (training), Zhaoqing City high tech Zone Lai Xin Industrial Development Co., Ltd. (real estate development, hotel management), Zhaoqing high tech Zone Lai Xin Culture Communication Co., Ltd. (cultural performances Conference) < br / >
Lai Xin brand has received a number of Honors:

In November 2003 1, “ Chinese famous women and children supplies procurement designated brand
2, 2004 - 2 “ Chinese consumers trust the brand
3, 2004 - 3 “ rest assured consumers preferred well-known brand
In December 2004 4, &ldquo China; customer satisfaction brand
5, 2007 - 4 “ Chinese green products
6, 2007 - 5 “ the credibility of the quality of the gold medal track product ”

7, 2007 - 5 “ the credibility of the quality of service AAA membership demonstration unit of
In 2007 8, Lai Xin products and won the CCTV brand list:
9, 2009 - 9 “ create Chinese urban beautiful life ten body brand
10, 2009 September & ldquo; create China metropolis beautiful life ten production manufacturing factory & rdquo; 11, 2008 & ldquo; underwear in China the development of brand force & rdquo; < br / >
12, “ China industry portal strategic alliance partner &rdquo / 13, 2009 - 1 “ China underwear industry draft standard (participation) unit
14, &ldquo environmental management system certification;
15, &ldquo quality management system certification;
16, “ Honorary Council member of the &rdquo / 17, 2009 - 1 “ Chinese consumers love underwear trademark
18, “ Guangdong Province Lu hairdressing cosmetic industry association, executive director of the unit
19, December 2008 “ construction speed of winning ”