Gree international clothing (Hongkong) Co., Ltd. was founded by Taizhou millet dress limited company and 3 famous economic personages in Hongkong, leading development, production and sales of 0 to 5 years old. Children's Wear With "Gree" Children's wear Brand is a children's clothing company whose core is brand management. Children's wear Brand medium-sized enterprises. It has three R & D centers in Hongkong, Shanghai and Taizhou, and has more advanced computer automation production facilities in Asia, with international standardization and closed management. Its products are fashionable, the fabrics are not only exquisite but also adopt environmentally-friendly, exquisite workmanship, known as "children's wear experts". They have established a sound marketing network in various large and medium-sized cities throughout the country, and have a sound management information network, talent mechanism and e-commerce system. With the help and guidance of celebrities from all walks of life, the company has grown into a company specializing in the production of children's clothing. At present, the headquarters area of the company is 6700 square meters and more than 300 workers.
After years of careful management, the brand management strategy with the core of children's wear industry has been greatly successful, and the brand has become the pronoun of modern liveliness and loveliness. The company is based on developing strategic thinking at a high starting point. In order to meet the needs of international competition, the company strictly refers to the ISO9001 quality certification system to request itself, and the enterprise structure and brand culture image reconstruction as the theme of the children's clothing enterprises. The company has fully implemented the multi brand development strategy of children's clothing industry. According to the market demand, the corresponding brand has been launched, the children's clothing industry has realized the multi brand development strategy, and the core industry has further strengthened its competitive power. The company will become the best and fastest growing enterprise in China's children's wear industry.
In order to further develop the multi brand development strategy, the Company re organized the scientific and systematic organization of production, sales volume, quality control, technology development, product design and other functional departments, and introduced the enterprise resource management system (ERP) into the company's internal actions. At the same time, the production planning Management (PMC) department was set up in the manufacturing center, and the material distribution system of the marketing center and production warehousing, marketing center and various outlets was coordinated, so as to effectively improve the operation efficiency of enterprise resources. Through the reengineering of enterprise engineering, the competitive power of Gree will be further enhanced and more vigorous.
At present, the Gree headquarters factory, which is designed according to the management standards, has completed the first stage project and put into operation. After three years of construction, the factory will become the first class production base for children's clothing in China. Promote the strategic integration of brand management and capital action, and achieve a new leap forward.
With strong brand awareness and successful brand management, Gree international clothing (Hongkong) Co., Ltd. has taken on a new attitude and accepted new challenges. We already have the strength to compete with the international children's wear brands and create new achievements in the new round of competition.
