To Shang international dress Co., Ltd.   

    Yi Weirui is the Guangzhou Yi Weirui Clothing Co., Ltd's brand, the company was founded in August 2006, is located in Haizhuqu District, Guangzhou. Has a very dynamic and innovative spirit of the design and operation team, is a collection of apparel design, production and sales, with advanced management ideas and profound cultural heritage of innovative enterprises. We will continue to uphold the & ldquo; advocated the concept of fashion, leading the fashion life & rdquo; corporate mission, firmly grasp the main line of the development of the fashion, insist on the professional operation, standardized management principles, tries their best to build the business sustainability, evergreen, brand eternal large fashion enterprise. Brand profile: Yi Weirui EVRAY- Korea fashion brand women's clothing, the introduction of the latest trends in Japan and South Korea fashion trends, combined with the characteristics of Chinese women, design. The use of high-end fashion fabrics and advanced production process, fine fine to do. Committed to creating a modern woman to create elegant, simple and elegant urban fashion. Understanding of the products, elegance, simplicity, emphasizing details design, advocating texture, line succinct smooth, soft colors, elegant but not strong, concise design fusion and not fancy, is intellectual women's intellectual beauty meet 25-35 years of economic independence, advocating life, the pursuit of quality, self assertion, taste of fashion women's needs. Brand interpretation: Yi Weirui EVRAY=Elegant (elegant) +Verstand (understanding) +Ray (taste) brand culture: elegant comfortable I heart brand style: middle and high-end fashion intellectual women, elegant, simple, fashion brand temperament, embodies the essence of Korean fashion! Target consumer group positioning: target customers: 18— 45 year old urban fashion women's core consumer group: 25— 35 year old urban fashion female