Golden hair Rabbi maternal and child products Limited by Share Ltd Founded in 1996, it is one of the earliest enterprises engaged in the design, development, production and sale of cotton products and daily necessities for infants and young children. The company has built up a solid foundation for high-quality products, driven the market with multiple brands, and expanded channels through cooperation and win-win development.
The company adheres to the "scientific and meticulous" production process, adhering to the product concept of "natural, comfortable and safe" for consumers. Over the years, it has focused on the management of two kinds of infant consumer goods, namely, "wear" and "use", mainly including infant clothing, cotton (interior clothing, outgoing clothes, household cotton products), infant and daily necessities (bedding, feeding, bathroom, toiletries) and maternal products. In the 30 provinces, autonomous regions and municipalities directly under the central government, we have more than 800 brand stores and have become leading enterprises in the consumer wear industry in China.
The market positioning and design style of the three major brands of the company are as follows: Rabbi brand market positioning is "middle and top grade brand in infant and young consumer goods market", the design style is "environmental protection, freshness, emphasis on nature"; the next generation brand market is positioned as "the mid-range brand of infant consumer goods market", the design style is "bright, gorgeous, and emphasizes liveliness"; the brand name of the market is "baby care products", and the design style is "natural, environmental protection, emphasis on plant extraction".
The "Rabbi" brand is honored as "the ten brands of Chinese children's clothing", "Guangdong famous brand" and "Guangdong famous brand product". The honorary title is awarded jointly by the China clothing association children's wear Specialized Committee and the national clothing quality supervision and inspection center. It was selected by the Guangdong Light Industry Association, Guangdong pregnant and baby supplies Association, Guangdong New Union Exhibition Service Co., Ltd. and China baby net jointly as the "top ten independent brand"; it was identified as "the most popular brand of Guangdong clothing in 2011-2012" by the Guangdong clothing and apparel industry association. The blonde Rabbi company is jointly awarded the "national advanced group of light industry" by the State Ministry of human resources and social security, the China Light Industry Federation and the China National handicraft industry cooperation group. It was selected as the "outstanding twenty year service award" by the authoritative media of the industry, "the top 100 sales enterprises in the clothing industry in 2010."
On the basis of "caring for babies and children, advocating scientific childcare, practicing green environmental protection and promoting national brand" as the mission of the enterprise, the golden hair Rabbi has adhered to the development route of specialization and quality. Based on the consolidation of the leading position of China's 0-3 year old infant clothing and cotton market, it has made full use of the three private brands of the rabbi, the next generation and babby Rabbi, and the advantages of marketing network covering the whole country, focusing on the research and application of ergonomics and biotechnology, and actively implementing the development mode of the whole product line, vigorously expanding the domestic market, creating high-quality national brands, and developing the company into the most popular infant consumer goods green brand operator in China.
