Snow dream underwear (Shantou city Chaoyang District peaceful younger knitting factory) was founded in 2001, has accumulated rich experience of nearly ten years in the professional bra production. With more than 10 international standard production lines and more than 1 square meters of modern workshop, nearly 500 skilled employees. To achieve an annual production capacity of more than 5000000 pieces of. For material followed by Europe and the United States popular trend of fashion, with exquisite craftsmanship and fashion design style, to ensure the product is novel and unique. The factory not only has a strong new product development and R & D capability, flexibly and effectively grasp the market demand, closely follow the changes in market demand, but also for the production and management of the first to introduce the computer aided system (CAD) and enterprise distribution management software system (ERP) and other advanced equipment, guarantee from materials to products are up to refine on, rise above the common herd.
Business philosophy:
— — for the fashion to guide the market, to achieve a win-win situation.
— — according to the customer comfortable wearing, strengthen the function of.
— — for the brand, to create a hundred years of history.
brand positioning
Company philosophy: show the magic
Brand advertising language: snow pure, dream like comfortable soft.
Brand spirit: fashion, comfortable, thoughtful
Brand marketing idea: innovation, mutual benefit, win-win
Market service philosophy: professional, affinity, meticulous
Product development philosophy: professional, fashion, comfortable, human
Brand development concept: interactive, robust, sustained
Adhering to the people-oriented, keep on carving “ ” enterprise cohesive and enterprising spirit, through continuous improvement, the company independent brand “ snow dream ” (Snowypure) by the majority of customers and consumers favor.
All the time since, snow dream (Snowypure) adhere to “ fashion, culture, human ” brand positioning. Uphold the &ldquo show dreaming charm; ” concept. Committed to creating beautiful women and health. Snow dream underwear in focusing on the novel style, unique at the same time, pay more attention to comfort.
Xue Mengjie brand story
Snow, white crystal, elves, … … since ancient times, countless men of literature and writing gave her too much praise; dream, represents beauty, pursue, thought. Snowypure was founded in the aesthetic realm of the underwear, women's underwear partly hidden and partly visible beauty, play the most incisive. With the wisdom of the creative, fashion inspiration, give smart products, with the profound implication of visual art, as Xue Mengjie is committed to the pursuit of brand concept. “ professional, comfortable, fashionable, humanized ” since then, women's underwear is no longer just a dress, but in the service of the most beautiful parts of the human body art, show the charm of the dream. She advocated is not only scenery is a fashion, is also a kind of exquisite attitude to life.
Snow pure, dream like comfortable soft. This is snow dream, — — snowypure.
