Foshan South Sea Sha Lian Ni Underwear Ltd is attached to Guangdong Xinyi underwear group. The company formerly known as Yanbu garment factory, founded in 1987, is located in Guangdong, South China Sea, with the reputation of "famous underwear town in China". After many years of development, it has become a large underwear aircraft carrier with 4 professional sales companies, 4 production bases, 4000 employees, more than 120 thousand square meters factory area, more than 3000 sets of various equipment and about 40000000 annual production capacity. It is one of the earliest enterprises to obtain ISO9001 and ISO14001 double certification in China's underwear industry. In 2004, it won the title of "top 100 clothing enterprises in Guangdong" and "Guangdong clothing (underwear)".
In 2008, the French fashion underwear brand Salene entered China. On the basis of the new marketing department of Xinyi underwear, Foshan Nanhai Salene Underwear Co., Ltd. was established, under the jurisdiction of 6 centers, namely, marketing center, sales center, R & D center, commodity center, administration center and financial center. Since its establishment, relying on the strong production strength and perfect quality assurance system of Xinyi underwear, with the help of Xinyi's professional operation management and product R & D experience for 20 years, it has devoted itself to the operation of the brand of Sha Lian Ni, and now has more than 1000 Salene terminal networks. In the face of fierce competition in the industry, the company always adheres to the tenet of "building a hundred years of enterprise and creating a hundred years brand", adhering to the business philosophy of "creating brand and winning the world with integrity", ensuring continuous, healthy and rapid development. In April 2009, "Sha Lian Ni" won the "best brand style award" and "ten best fashion brand award" with the brand style of "Europeanization, fashion, avant-garde and sexy". In 2010, it won the "top ten underwear brand" of Sohu, and won the honorary title of "Guangdong famous brand" in 2011.
Facing the future, the company will continue to carry forward the spirit of "unity, dedication, progress and innovation", and use the silk thread of love to weave underwear products to satisfy the modern women's endless pursuit of fashion and comfort.
