Company profile:
1998 Dai Zhili Co., Ltd. was founded in Hongkong, set professional underwear product development, production and sales in one of the industrial company. Its own “ Dai Zhili ” “ Dailey ” the two major brands. 2005 in the mainland href= http://www.ne.ef360.com/ "
Brand positioning:
The main brand of consumer positioning in 22-36 years old, extended consumers to 18-40 years old. Products are elegant but not publicity, simple but not simple, every detail of the cut, all reveal the wonderful Dailey, Dailey with a ubiquitous surprise, reflecting the wonderful life. Dailey from the inside out to create a beautiful woman. Even more with its civilian price, the quality of the star to win the favor of Chinese female consumers.
Brand style:
Women are the world's most beautiful scenery, and is to create more beautiful female underwear and the birth of the product, Dailey is committed to the underwear business as “ beautiful career, beautiful &rdquo, making &ldquo for women; ” beautiful; and to create value for society, confidence and happiness, let more women to join Dailey enjoy the beautiful and confident, Dailey! Dailey with concise and beautiful fashion style in the changing trend of underwear with extraordinary inspiration constantly playing “ intellectual woman, close to the new definition of ” fashion, enjoy life! Dailey know the charm of women, is that it has never stopped the vitality and inexhaustible creativity, Dailey the avant-garde styling also refused to curry favour by claptrap, mediocre design traditional design elements, more emphasis on the details of the understanding to better reflect the advantages of women Ya, Dailey, as his own name, wearing a beautiful. Both their own unique views, let modern intellectual women in the show their own individuality and fashion understanding at the same time, but also take into account the work environment requirements, and through the profile and the details of the snows, let elegant and fashion have Zhang Youchi, revealing the sun and self-confidence, glaring.
Dailey flagship product share schematic:
Bra series 38%, fashion underwear series 12%, fashion legs show 30%, with the class 20%
Collocational: match goods including scarves, gloves, socks, belt, glasses, hats and other with utility and decorative accessories. Unit price is not high, but the actual purchase price and repeat purchase times and a single purchase multiples are high, this part of the product can significantly stimulate the consumer desire to enter the store, and increase the contribution of individual customers. Of course, women's consumer demand is in the form of radiation, and their needs are often not satisfied with the type of goods Ding Daili. So Dailey in addition to the four major series of products will also to a new class of complex organization system behavior concern of women's cosmetics market, as long as the market demand, Daley will timely development and made available to all the stores.
