Fujian AI Du sunshine dress Co., Ltd.   

Fujian AI Du sunshine Clothing Co., Ltd. was founded in 1989. Its predecessor is Fujian AI Du Garment Co., Ltd., which is a large-scale and branded clothing enterprise integrating research, development, production, marketing and brand service of clothing, clothing and fashion products.
At the very beginning of its establishment, the company focused on the R & D and production of men's clothing, especially the series of leading research and development jacket, which is known as the weathervane of jacket research and development, and is highly praised by the industry and consumers. In 1991, in order to expand the scale of production, the first time foreign capital was absorbed by enterprises, and capital injection from Hongkong Huashan group co founded Fujian AI Du Garment Co., Ltd., and began to focus on the operation of "ADO| AI Du" brand. Over the past twenty years, through the baptism of market economy, love has been developing steadily, and has grown into a charming brand of local men's wear.
In 2007, in order to further expand the scale and brand marketing efforts of enterprises and enhance the comprehensive competitiveness of enterprises and brands, Fujian AI Du Garment Co., Ltd. and seven wolves group achieved the first brand competition in the industry, reached a strategic partnership, and jointly established Fujian AI Du sunshine Clothing Co., Ltd., which has taken a brand new step in creating a grand undertaking.
In the past twenty years, AI has always adhered to the market orientation, taking customer satisfaction as its responsibility, taking "elegance and fashion" as the direction of product development and brand positioning, and aiming at creating strong men's wear brands. After years of intensive cultivation, the popularity and reputation of AI's brand have steadily improved. The market's appeal has been increasingly enhanced. It has been rewarded by government departments and professional associations at all levels. In 2005, after the approval of the China Brand Strategy Promotion Committee in 2005, China was awarded the "China famous brand product".
Adhering to the spirit of "caring, honest, solid and enterprising" and the pioneering spirit of hard struggle, with the strong comprehensive competitiveness and people-oriented scientific management concept, love has become the forefront of China's men's wear industry. At present, it is heading for the new step of "China fashion casual men's wear brand".

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The production base is located in the city of Jinjiang, Fujian, the town of AI town clothing industrial park is the production base of AI Du brand clothing, covers an area of 100 mu, beautiful environment; base has fixed assets of 400 million yuan, more than 3 employees, all of the modern first-class production equipment, annual production capacity of more than 2 million 800 thousand.

The working environment has more than 3800 square meters of seven storey office buildings in the Shishi prosperous section as the marketing operation headquarters, the office space is spacious and atmosphere, the decoration style is permeated with a strong international and modern atmosphere. At the same time, in order to create a good working and living environment for employees, the company also provides a building with an area of about more than 2500 square meters as an employee dormitory and entertainment place.

Marketing strategy company adopts rigorous and practical franchise mechanism, and is committed to promoting the healthy and rapid development of AI Du channel. The company has established more than 10 regional marketing centers in various provincial cities in China, with monopoly outlets covering all large and medium-sized cities throughout the country, with nearly 1000 stores, shopping malls, and special counters.

Operation management standardization, transparency and humanization are the guidelines for the operation and management of AI capital brand. It will carry out every link of the internal process management and external channel management of AI Du, and work together to create an efficient and practical platform for the operation of love capital. Since 2000, the company has established a powerful computer system and established a more scientific operation management mechanism. It can achieve timely, accurate and data efficient management from all aspects such as market research, planning, procurement, production, logistics, marketing, service, finance and administration.

Product development product development has always been regarded as the first strategy, as one of the core fulcrum of brand. Since the middle of 90s, we have hired professionals with first-class development and design to take charge of the overall product planning and development. As one of the leading enterprises in domestic casual men's clothing, our products should not only be ahead of the market, but also close to the market, and the exclusive style of the brand of love.