Shanghai Huarun Esprit Ltd.   

China Resources Enterprise (hereinafter referred to as CRE) and a home in Hong Kong with abundant capital and management quality known Chinese listed companies, belonging to China Resources Group. And Huarun group was founded in 1948 in Hongkong, since the 50's become China's mainland import and export companies in Hongkong, the general agent, is the new China to carry out the first window of trade in Hong Kong, Macao and the world. As a subsidiary of China Resources Group, CRE under the leadership of chairman of Ning Gowing Mr., from a loss for the company growth in the market value of the peak up to HK $600 billion enterprise. And Esprit company in the clothing industry has many years of experience, operated by the Esprit brand has been successful development for a global lifestyle brand, and the other a brand red earth cosmetics has become international brand marketing in the world. Two companies are very optimistic about the prospect of mainland China, so in 1998 joined forces to strategic alliance, through its associated companies in China form the Esprit Industrial Co., Ltd., China Resources, and actively expand the Esprit and red earth business in China. From 1998 since the beginning. Esprit resources in a joint venture with the just a few years time, ESPRIT, and red earth made remarkable achievements, for three consecutive years of 50% to maintain growth, and respectively have more than 300 stores. In addition to Shanghai, Beijing, Dalian, Guangzhou 4 Retail cities, but also the rapid development of Shenzhen, Chengdu, Wuhan, Xi'an, Wenzhou, Hangzhou, Nanjing, Tianjin, and other hundreds of franchise cities. Such a big success, apart from its powerful background more dependent on China Resources Esprit of innovative management mode, "learning, thinking and innovative" spirit of enterprise, and a full of vigor and vitality, the pursuit of the ideal and praised the cooperation of the management team. The rapid development of the company's business in addition to introduction world-renowned fashion brand, which is the basic more dependent on China Resources Esprit has consistently advocated "continue to meet customer demand,", regardless of is in the procurement of products and brand to serve the guests are strictly follow the tenet of the company. The Esprit is customer forever friend "this business philosophy, Esprit is defined as fashion is life, she represented the fashion is not superior, can be ordinary consumers easily have. And its service to win the management of more red and earth ESPRIT has won the recognition of thousands of consumers. At present, the Chinese mainland has opened a 1000 square meters of ESPRIT flagship store, the display of the full range of ESPRIT products, the concept has been a large shop in Hongkong has been successfully tried. China Resources Esprit will this innovation mode actively introduce China to provide spacious and comfortable shopping environment to customers in China, and the more important is in line with international standards, so that Chinese consumers to experience and Paris, Sydney and Hong Kong unique shopping mood. With the mainland economy continued to soar, China Resources Esprit very optimistic about the potential big market to further expand the Chinese market. In the next 3 years, China Resources Esprit project in mainland China opened 600 Esprit shop and 1800 Red Earth Store, and will develop Esprit salon hair salon and e*shop e-commerce, and strive to be the promotion of Esprit and red earth of the two international fashion brand throughout the country, with its fresh, natural, lively, cheerful style for interpretation of increasing Chinese consumers' life new fashion taste.