Company profile
Established in May 2001, Shanghai Sante Enterprise Development Co., Ltd. is authorized by Caesar (Hong Kong) International Co., Ltd. Shanghai Sante Enterprise Development Co., Ltd. is the only branch of Italian international brand "Caesar" in China, which produces, develops, sells and manages its series of garments in China.
Shanghai Sante Enterprise Development Co., Ltd. relies on excellent design concept, exquisite and advanced technology, high-quality fabrics, excellent quality and accurate market positioning, Caesar's market scale and brand influence are growing day by day, The brand will be promoted in the main stores of China's retail market. In line with the innovative market development and the concept of supreme product management, through the ability of team cooperation and the spirit of cooperation, customers can experience the supreme excellent quality.
Brand story
Classic style from Italy
Long history of roma1898
Just as "Rome wasn't made in a day," Caesar's costume can be traced back to the 19th century.
In 1898, Nicolas Caesar, a 35 year old Italian court fashion designer, who was one of the descendants of Caesar family, founded Caesar clothing store under the English name of Roman emperor Julius Caesar in order to promote his own design style. At that time, it specialized in serving the noble class. Because of the spiritual image support of Caesar, the "Caesar" won the favor of noble men. After the first World War, due to the peace after years of war, people's pursuit of fashion was revived. A fashion trend sweeping Europe promoted the development of "Caesar" brand, which was positioned at the aristocratic class. In the 20 years after the war, "Caesar" men's wear has always been the brand of royal family members and dignitaries competing to wear.
The summer of 1940 was a turning point in the history of Caesar brand. Barbara Caesar, then the boss of an Italian fashion company, joined the "anti fascist League" for opposing Mussolini's government. He was injured in a secret rescue mission and was exiled to villages in southern France. There, he met Sina, a beautiful and kind-hearted country girl. A war story and a war love affair made Barbara Caesar have the first close contact with civilians. Balasin's view of beauty, gentry and wisdom has changed. He realized that "Caesar" brand only served the nobility, which fundamentally deviated from the common spirit of the ancestor Caesar. Therefore, after the end of World War II, Barbara changed the brand positioning of "Caesar" clothing. With the help of people's confidence in rebuilding their homes after the war, "Caesar" civilian high-end clothing developed rapidly and became one of the most classic clothing brands in Europe and Italy at that time. At most, it has 216 stores in Europe. It can be said that it was the World War II and the love in the battlefield that made the brand "Caesar" brilliant for nearly half a century.
Brand development depends on the grasp of the market. Caesar brand entered the Chinese market in 1984. With its excellent brand image, good operation mode and strong marketing team, Caesar set off a whirlwind of "beauty head" in China's clothing industry. At the turn of the century, Shanghai Sante Enterprise Development Co., Ltd. was officially authorized as the regional general agent in China. On May 15, 2002, a press conference with Mr. Tan Yonglin as the image spokesman and the autumn and winter product exhibition was held at the Hyatt Regency Hotel, the tallest building in China. It officially announced to the world that Caesar has entered a new stage of development.
Caesar clothing has always been famous in the fashion industry for its noble and elegant concept. Caesar, which has entered the Chinese market, has injected a brand-new concept of fashion and leisure in the aspects of clothing style, fabric selection and production technology, and has become the first choice of successful people. Noble and elegant Caesar men's wear, with high-quality imported fabrics and excellent processing technology to shape the quality of clothing; noble and fashionable design concept, new interpretation of Caesar's extraordinary taste; to promote business leisure, guide the eternal noble as the theme, reproduce the image of contemporary successful people.
In the future, Caesar will actively develop and improve the membership consumption, and stride forward to the goal of world top brand.
Brand culture
Caesar the great is not only a product symbol, but also advocates a culture, a spirit and a way of life.
Adhere to the noble, elegant brand style, interpretation of the classic Royal aristocracy.
Consumer groups
Urban elites with taste and admiration for international classic fashion
Senior business white-collar or political personage pursuing high quality of life
Age orientation: 30-55 years old
