Wei Jian (Shanghai) Trading Co., Ltd. (wholly foreign-owned)   

Wei Jian (Shanghai) Trading Co., Ltd. is an experienced brand management company with over 20 years of operation experience in China's apparel retail market. During this period, a superb retail management team was sharpened. We uphold professionalism and integrity to provide a systematic operation platform for domestic and foreign brands to enter the Chinese retail market. Chen Zhenhua, the founder and chief executive of the company, has invested in the mainland market since 1985, and has cooperated with many international brands such as PLAYBOY (Playboy), S.B.POLO (SANTA BARBARA POLO & RACQUET CLUB), ARNOLDPALME (flower umbrella), GARFIELD (Garfield), VERRI Milano and so on. In 2001, we built our own brand V-One, mainly for middle and senior white-collar and fashion people. We have self, franchise and wholesale outlets in the first and second tier cities, with nearly 80 sales networks covering the whole country.

In August 2009, Vinkin company provided expansion and operation management for the concept of DBHK (Designed by HongKong) invested by Hongkong brand group in China. It has successfully opened an area of 1600 shops and signed cooperation with Shanghai landmark new world. In September 2010, it opened second 1300 concept stores and 1200 shops in Chengdu Longhu Tianjie. The project plans to set up 30 stores in 3 years.

Co operative brand:

At present, VINKIN provides services and operation brands: American fashion luxury women's Yoyo Yeung, Japanese fashion business men's wear Drill, Europe and America, a second line original original all women's shoes integration shop, BLK market, etc.

Vinkin advantage:

Vinkin years of experience in brand management and team market resources, combined with the strengths of Brand Company at home and abroad, can effectively and effectively develop business, optimize the use of resources, reduce the risk of brand investment, make use of multi resource integration, plan carefully the brand management mode suitable for customers, and enable your brand to win in the market competition mechanism.

Vinkin services:

We will provide suggestions for brand positioning through brand recognition, market research and customer research.
We will use our professional management team to provide retail management and image building and maintenance for brands.
We will expand the market and develop franchising stores through the connections of people and shopping malls.
We will conduct an accurate product sales analysis through the effective POS system, and feedback the feedback to the brand to provide data analysis for the design and development.
We make use of the coordination ability of design, production and sales to provide the overall operation plan for the brand.