In 1997, several young people came together. They share the same characteristics: passion for art, love for clothes and desire for success. They want to express their views on the world, life and beauty through clothing. So they set up a clothing design studio. This little clothing design studio is the predecessor of Shanghai daily broadcasting Industrial Co., Ltd.
Shanghai daily broadcasting Industrial Co., Ltd. was founded in 1999 in Guangzhou University yulalong building. In 2004, it moved to Songjiang, Shanghai, and established a modern high - tech Industrial Park with an area of 107 Mu and a building area of 36000 square meters. Under the guidance of the "multi brand strategy" of Wang Weidong, chairman and general manager, after several decades of arduous struggle and brilliant innovation, the broadcast has become a well-known brand asset operation company with design, creativity and research, marketing and production. It has nearly 1000 employees and has about 5000000 sales of clothing annually.
Day to day adoption of diversified brand and product mix strategies, actively, continuously and dedicated to create brand image for products, not only improves brand reputation and customer loyalty in the target market. At present, its famous clothing brand "broadcast sowing" has been favored by the vast number of consumer groups. It has more than 600 franchised stores and more than 60 self operated shops in the whole country. It has been stationed in famous shopping malls in Shanghai, Shanghai, Beijing, Xidan, Beijing, Xidan, Beijing, Beijing, Zhongyou, Hangzhou, Yintai, Guangzhou, Beijing, Guangzhou, Guangzhou, Tianhe, Shenyang, Zhongxing, Bei Bei mall, Wangfujing, Kaiyuan, Urumqi Pacific, Xin Xin mart, and friendship friendship mall, and won the title of "famous brand products" in 2010 and 2010. Founded in 2007, the young Chao Rui clothing brand "PPT" and the new brand "CRZ", which focus on the "full line development of personal care products", have achieved rapid development of brand building in a short period of time with the unique market positioning and innovative design style.
