XTEP China Ltd. Disney Marketing Center   

brand origin In 1928, a lively and lovely, intelligent, brave little mouse is a great forerunner of American Walt Disney animation art creation, the birth of this lovely elf, get the world recognized, along with the development of cartoon film, was a huge success, after nearly a hundred years of development, has become a is known as the Mickey Mouse, Donald Duck and other cartoon image of the famous brand, and spawned a cover of audio and video, books, media networks, theme parks, consumer goods and other areas of enormous wealth industry.

In view of the Disney brand in 2007. China good momentum of development, Walt Disney (Shanghai) Company and XTEP (China) Ltd, an exclusive license to XTEP (Chinese) Co. Ltd. in Chinese market launched a new series of Disney motion, Disney's love for domestic female dominated groups of young people, will form the Disney brand's category most the rich, the most potential commercial leisure fashion sportswear brands in the industry, the interpretation of Disney China classic clothing.


Respect: Disney respect every one of us, Disney's happiness is our self experience based on pleasure rather than with others:
Innovation: the reason why Disney has such a long history and such a high reputation, and the constant pursuit of traditional innovation and excellence are inseparable, it is because of continuous innovation, Disney in nearly a century of time to keep the infinite vitality, and became a world famous brand.
Story: every Disney product is a moving story.
Optimism: Disney's spirit of Paradise brings everyone a heart full of hope and longing.
High quality: constantly achieving high quality standards and achieving excellence.

About Disney
Disney sport brand is a perfect combination of Disney cartoon image and a variety of elements of motion, the main consumer positioning Disney sport products in the fashion movement of young people aged 18-30, in which the female products accounted for 80%, male products accounted for 20%, the Disney sport precisely targeted to young women as the target consumer group. In product development, the well-known international and domestic first-line designers DEDECATES, Disney company a quarterly basis design concept, theme and graphic elements, to ensure that the product design style of precision and continuity, the shortest distance close to the international fashion, grasp the popular elements, to create Chinese youth sports leisure products.


Disney
Target consumer groups: middle school students and college students, and young fashion people who have just entered the workforce.
Core consumer groups: 18 to 25 year old college students who are outgoing, passionate about sports and love life.
Shoes, clothing, accessories series: 40% (shoes), 45% (clothing), 15% (accessories).
Product positioning style: sports life (Sport fashion):
Spring and summer clothing RMB 300

Disney
In March 2007, the Disney campaign was successfully launched, and the Disney campaign was first presented to customers in the beautiful Xiamen, the first investment presentation of the Disney campaign.

May 2007, “ classics; starting point ” debut in Chengdu. The Disney sport brand debuted in Chengdu for the first time in 2007 in Chengdu, China, while the first order of the 2007 Disney movement was held in Chengdu. The Walt Disney company executive vice president and managing director Mr. Zhang Zhizhong, Disney consumer products (clothing, accessories and footwear) Asia Pacific director Mr. Li Biaopu and Chinese district director Mr. Chen Guowei were present to wait for a fair, booth, and participated in the new conference.

In the 2007 Chinese Chengdu SportShow scene, Disney sport shows Disney and Disney brand culture movement essence of products to consumers and professionals in more than 600 square meters of exhibition space, has been the widespread concern and recognition.

Ordering site, Disney sport brand held a wonderful brand show, show Disney sport in 2007 autumn and winter and brand culture, and held a surprise journey of joy “ ” customer interaction activities, achieved customer recognition and praise, to show the brand, every customer orders unprecedented enthusiasm high confidence. At the same time, according to the Disney sport brand's first appearance in the industry, also invited the media, held a press conference, CCTV 1 sets, 5 sets, Chinese sports newspaper, Sports World Expo, Chinese economic times and Chengdu media friends to participate in the activities, and made the relevant reports, media friends the expression of Disney sport brand certainly, I believe that in the near future, Disney can create brilliant in Chinese market.

2007 8-9 months, Disney sport comprehensive listing, darling in August, with the Disney Sport brand in the grand opening of the first store in Shanghai trust Mart post office, opened the prelude to the Disney Sport brand development in China market. Then, have flowers in every big city in Shenyang, Beijing, Tianjin, Nanjing, Hangzhou, Chengdu, Shenzhen, Guangzhou, in two months, Disney Sport has sales outlets throughout the country, the number has reached more than 100, in each district of the city an important street and famous shopping malls occupy a space for one person. So far, the Disney Sport brand has entered a period of rapid development.


With the increasing number of Disney Sport stores nationwide, more and more consumers are able to experience the unique charm of Disney Sport brand. The new fall gradually by the market on the market, consumers, cartoon, classic fashion and elegant style, happy sports and leisure life philosophy, and those lovely dolls and accessories series, let consumers crazy. In Tianjin, in Chengdu, in Shenzhen, Nanjing in … … Disney, Sport store sales soared.

In October 2007, Disney sport 08
In December 2007, Disney Sport University City Christmas shopping Carnival Festival is like a raging fire in
In Wuhan, in Nanjing, in Changsha, in Chengdu … &hellip Disney; Sport University City Christmas shopping Carnival Festival opened at the same time in the major city university campus, with the fashionable fashion show, Madden campus band performances, the original singer of the moving song, the students passion was completely thrown out, immersed Disney sport in the ocean of joy.


In February 2008, Disney sport &ldquo ” speed; 08 winter orders in Beijing city held a grand
In 2008, it was a special year for the sporting goods industry in China. The opening of the Beijing Olympic Games brought a new round of potential for China's sporting goods industry. Disney sport as a new brand listed for only half a year, how to achieve explosive growth in the new round of expansion, will be the theme of our development in 2008. Speed and preparation for victory over opponents at a faster pace.

Disney licensed fashion sports brand, will be successful classic, as you mark the starting point of success.