brand culture:
enterprise mission:
to create a century classic children's wear brand < p > classic is withstand years of test of the market and the ebb tide, and settling down, stand down of the brand, the classic is eternal fashion. “ fairy tale ” brand since the beginning of this vision to explore the pattern of the market, the achievements of their own. Years of steady development, sophisticated and have constantly accumulates with originality, laid the foundation stone, the model of the Chinese children's clothing brand development experience and strength, and strive to < a href "http://www.tz.ef360.com/" > < clothes industry in China, rising to a higher realm. advertising language: concise fashion health love
is simple but not simple, simple is the essence of a wonderful touch. — — “ fairy tale ” from the fabric texture, color to the design of every detail, there is no place does not shine with this infinite charm. Will be the classic fairy tale “ snow children ” in the helpful, lively and lovely cartoon image of a snowman, the image of the &ldquo into the full of affection and love; fairy tale ” products. And to lead the concept of fashion life with low carbon environmental protection, to further strengthen the brand's social responsibility.
quality concept:
standard decision level, character determines the product. < p > & ldquo; Fairy Tales & rdquo; with business acumen, continuous use of today's most advanced the efficiency of management mode of operation of enterprises, continue to follow up and adjusted means of creative marketing, products and perfect combination of customer demand. Quality first, never stop the & ldquo; Fairy Tales & rdquo; such as Confucius say & ldquo; not alone, there must be a conspiracy & rdquo;, has attracted more and more partners.with the idea of people:
outstanding talent of the most favorable, the most expensive mediocre.each employee is “ fairy tale ” the cornerstone of the business building. Always in the growing period of “ fairy tale ” is an opportunity and platform for employees to take off in the era of knowledge economy. There is no unfair treatment, only the ability of unfair; there is no unfair ability, only unfair learning. Product and staff are in the direction of the “ fairy tale ” value and culture.