Zhejiang Xu Belle Clothes & Accessories Ltd. was founded in 1993. After nearly 20 years of development and original accumulation, the company has now launched the "Xu Bei Er lingerie franchise" brand in the domestic market. Its product style is fashionable, the price is moderate, the consumer market is wide, and the product has a high return rate, which caters to the popularity of the popular female consumers in China.
Its high performance price ratio products, nanny guidance management, franchisee full range of follow-up and maintenance, the end of the investment strategy of high returns, won the heartfelt admiration and praise from underwear insiders, especially many customers who have joined other lingerie chain agencies to join the Xu Belle brand.
We make sure that every HSI join the store and enter the store 96%, the rate of return and the assurance that the franchisee will recover all the investment cost within 1 years is an important password for Xu Bei's success.
At the beginning of 2012, it was recommended by Zhejiang provincial university that it is a proud recommendation for the university students to start their own business. This is the pride of Xu Bei. The company is sure that in the near future, Xu Bei is the world's WAL-MART in China.
In 2010, the company set up 6 centers, namely, planning promotion center, sales center, product development center, commodity center, administrative center and financial center on the basis of original ones.
Since its establishment, relying on its strong production strength and perfect quality assurance system, with the help of nearly 20 years of professional operation management and product development experience, the company has devoted itself to the operation of a series of brands, and now has more than 1000 Internet outlets. In the face of fierce competition in the industry, the company always adheres to the tenet of "building a hundred years of enterprise and creating a hundred years brand", adhering to the business philosophy of "creating brand and winning the world with integrity", ensuring continuous, healthy and rapid development.
Facing the future, the company will continue to carry forward the spirit of "unity, dedication, progress and innovation", and use the silk thread of love to weave underwear products to satisfy the modern women's endless pursuit of fashion and comfort.
1, talent advantage:
With the excellent corporate culture, perfect training system and broad development space, Xu Bei underwear company has assembled a group of young marketing management professionals. The company is arming our team in the spirit of "talented people have the future" concept.
2, management advantages:
In line with the principle of "people-oriented", we actively pursue the basic principles of management standardization, scientification, planning, process and standards, so as to reduce operating costs and improve management efficiency. It has realized the continuous, fast and steady development of the enterprise, completed the standardization of guide shopping training, the accuracy of market survey, the professionalization of shop appraisal, the smiling service of after sale service, and the market style of product style.
3, product advantages:
Combined with 16 years of industry sales experience, Xu Belle series has interpreted the physiological characteristics of Asian women, followed closely the trend of market change, and integrated the products with Oriental women's culture perfectly. At the same time, with the changing concept of women's wear and clothing in the wake of economic development and eating changes, every quarter and every product can meet the needs of consumers at all levels.
4, service advantages :
After 16 years of market cultivation and development, the company has its own independent and perfect service system and service moving system, adhering to the idea of serving forever. 16 years, such as one day, tireless efforts to meet the various agents, franchisees, various consumer groups of different needs. The perfect and unique service center idea provides a strong guarantee for Xu Bei underwear to join the chain brand.
5, brand advantage:
Over the years, as the market word-of-mouth foundation, as the development of mass consumer underwear chain brand, since its inception, the product brand has changed from fame to reputation in the market from "no" to "from" to "excellent". It has created a word of mouth brand for consumers with "good quality, low price". At present, the Xu Bei chain has successfully developed nearly more than 600 franchised stores in the whole country and Zhejiang. The annual sales of the company are among the top 10.
6, market prospects:
According to the international authoritative commercial investigation organization, China's underwear market competition survey and investment prospect forecast in 2009---2012 show that the annual sales of China's underwear market is over 100 billion, and it is growing at the rate of nearly 20% every year. The underwear of women is 60%---70%. At present, the per capita underwear consumption in China is about 8 dollars, which is only 1/10 of the developed countries. Market experts remind us that in the next 3 to 5 years, China's underwear market will be fully launched. By then, the per capita consumption of Chinese women's underwear increased to 10 to 15 US dollars. According to the 500 million women who have the ability to consume, the total consumption volume of the Chinese market is likely to reach 10000 billion. Huge underwear market share and potential look forward to more entrepreneurial groups to tap the last barrel of gold in traditional consumption areas.
