Since 1993, AI Si Ni international branch Co., Ltd. in Taiwan and France, "Ma Dai Malian" trademark and the full implementation of brand strategy. In the past ten years, Underwear One after another, we opened up the Taiwan market, set up nearly 650 monopoly sales outlets, and actively entered 56 major counters in major department stores, and built up a marketing system across Taiwan. And set up Taipei business office, Taichung business office, Kaohsiung business office, take the initiative to attack innovative development, and improve contact with consumers.
Develop products and services that are in line with customer value and respect, and build them into "world character, innovation team, customer satisfaction and service team" to accelerate the expansion of market share. Entering the competitive market of women's underwear industry in twenty-first Century, it is faced with a more intense environment. In order to gain competitive advantage, the company has always taken the service as the priority, the brand as the backing, the pursuit of the highest customer satisfaction and excellent service level as the purpose. As the main principle of the enterprise development, it also takes the fashion of spokesperson, the underwear model and the innovative fashion design as the highest guidance area for the development of body clothing to maintain health and nature, and has established a good reputation in the minds of consumers.
In November 1993, we founded the international Limited by Share Ltd of AI Si Ni, operating underwear business, the brand name is "man Dai Ma Lian".
In May 1994, there were six major selling and selling systems of the underwear, and in January 1995, the completion of the general office was completed. In August 1998, "Ma Dai Ma Lian" underwear was stationed in the major department stores and set up business offices in Taipei, Taichung and Kaohsiung. In March 2004, the men's trousers brand Dayneer was created, with the most comfortable breathable material and art aesthetic edition design, giving men who love life creativity and insist on their individuality. In September 2005, a new brand named "MODERN GIRL marten Umi MIWAKU", which is a young, fashion oriented brand, set up 25 counters in department stores to attract more women's friends.
