As an international high quality sports brand, the birth of NOVOUS (Nuo Weisi) is quite accidental. In the early 90s, a group of young people lived in Manhattan, New York. They are all highly educated, engaged in different professions in New York, some of them are involved in the financial industry of Wall Street, some are middle managers of large companies, some are fashion designers, and engineers, accountants, teachers and so on. Their greatest common feature is their love for sports. In the early morning, many of them will go to Central Park along the lake in the same way. After work, they will go to the gym or the yoga club. At weekends, they will also organize bicycles to go to New York to spend their holidays in the upper state, or to play tennis and golf together regularly. In the process of participating in all kinds of sports, they have more and more requirements on sports equipment, especially sportswear.
Soon, two of them, who are keen on sportsmen and fashion designers, developed self-made bicycle mats and 8- riding pants according to the characteristics of riding sports. After their trial in their motorcade, they got favorable reviews. Other hobbyists also wanted to order. However, because of the special design of riding pants, the difficulty of sewing is relatively high, and the volume of production is not large at the beginning. No one in Manhattan can find a manufacturer willing to undertake the production of riding pants. As a result, the group of young people made a decision and raised money. In the building of the Manhattan clothing center in West 38 street, they rented nearly 15 square floors of 2000 square meters, and set up their own R & D center and production base. Six months later, there were more than thirty employees in Manhattan R & D base. Since then, NOVOUS's series of cycling products has been praised by more and more professional athletes and enthusiasts who love high quality products.
Over time, NOVOUS's product line has extended to RUN, TRIATHLON, and OUTDOOR. It has become a world-class brand of functional clothing (SPECIALTY BRAND), and has a loyal fan among high quality consumers.
