Brand background:
Bailian The brand was born in Shanghai in 1991. Its products include bra, underwear, pants, tights, lining skirts, pajamas and stockings. It is the first brand to design and produce women's underwear professionally in China.
Since its establishment, Brand underwear While fully respecting the Chinese women's tradition, combining the trend of world fashion, we advocate and pursue a new concept of health, beauty and nature. Bailian underwear The brand has a number of excellent designers. They attach great importance to the comfort and functionality of underwear in product design. In particular, they select high-quality fabrics for breathability, sweat absorption and perspiration, so as to perfect the combination of underwear design art and technology. In color and appearance, they keep pace with international fashion, and make Bailian's product "noble price not expensive". Today, Bailian underwear brand has special counters in major cities such as Shanghai, Beijing, Nanjing, Wuhan, Chengdu and Chongqing and department stores in large number of second tier cities. Through years of healthy development, it has gained considerable popularity and reputation in the Chinese market.
In early 2010, the Shanghai Ningbo Garments Co., Ltd., which owns the brand of Bailian brand, opened a new page. The Shanghai Jiao Tong University educational service group joined the company and became the controlling shareholder of the company. In addition to the injection of funds, new ideas, new management models and new goals have been brought to the forefront of the development of Ningbo Company and the growth of Bailian brand.
Bryan's underwear brand:
"Bai Lian" brand in Chinese meaning "100 years good and", "great luck", "Anshun Kangtai", expressed every customer "Bailey Ankang" good wishes.
Bailian underwear brand pursuit:
She said: "beauty" should be pursued from "visible" to "invisible", that is, the spirit of "relaxed and confident". Bailian female advocates "to be a real woman (the most beautiful woman who finds herself confident)" and has a unique temperament of self, grace and individuality.
