Singapore shoe group is a collection of scale commercial retail (Retailer) and the design of manufacturing (ODM) in one of the international enterprises. < br / > has been trying to integrate the traditional footwear and new marketing mode and marketing network, to create a "gold" terminal to improve the competitiveness of enterprises and brand awareness. Vertical development of enterprise strategic positioning to replace the popular enterprise diversified development direction, concentrate on the middle and lower reaches of the industrial integration of the footwear industry. Eventually formed a complete supply chain: upstream from Singapore and Europe and the United States cutting-edge fashion information, the latest material sources and the latest technology; the middle of in China, Indonesia, Thailand, with an annual output of more than 2000 million double its own international standard shoe company fixed with, and the downstream is own brand marketing, with hundreds of retail terminal to reduce channel costs without exception shows Tatsu easy outstanding market competitiveness. < br / > Yida shoes group in 2000 into the domestic market, investment of 50 million to set up an = "style4" > Yida shoes (Dongguan) Co., Ltd., built six molding production lines, annual output reached 700 million pairs. In order to meet the soaring market demand and reduce labor costs, further improve the market competitiveness of enterprises, investment in January 2004 established Yida shoes (Henan) Co., Ltd., Gushi County, Henan Province, the landing site, covers an area of 45 mu, 1500 people in employment; in 2005 was established in March of easy shoes (Anhui) Co., Ltd., in Jinzhai County, Anhui Province, the completion of an area of 200 acres, 10 molding production line of standard factory, employing 3500 people.
thus, Dayi shoes group total China district has more than 8000 employees. < br / > Yida group, a subsidiary of China Yida enterprises, has been positioned in easy manufacturing base in the international brand marketing system, belongs to the production enterprises, all front development, play version of the design are done in Singapore, perennial with Brazil, Nine West, American jcpenny, Wal Mart (WMT), payless (the United States the largest shoes chain supermarkets), Kenneth Cole, MELDISCO; Australia K-mart. Italian BESTI; Taiwan ya LIENES; Hong Kong Moda; Malaysia IMA and well-known international companies cooperate. All products are exported to Singapore, the United States, Italy, Canada, France, Australia and other places. < br / > with the rapid growth of China's economy, the prosperity and stability of the domestic footwear market and expanding, consumer demand increased dramatically. Yida group by internationally renowned Consultancy: Dutch AC Nielsen Company for a period of two years, the domestic market research and preparation, formulate detailed brand positioning and development strategy planning, and in February 2006 set up easy footwear (Shenzhen) Co., Ltd., the international well-known brand shoes u, show into the domestic market, the mature and unique charm of the international marketing profit model and ultra low risk investment is about to detonate shoes terminal market, like a touch of fresh and beautiful scenery by the popular and sought after investors...
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