Guangzhou Suchen Garments Co., Ltd. is a large comprehensive underwear enterprise integrating R & D, design, production and sales. Currently, it has an underwear production base covering 15 thousand square meters in Guangdong, South China Sea and Shantou. Now there are 248 kinds of JUKI brand and brother brand underwear production equipment. At present, 6 bra lines and 3 pairs of underwear production lines have been set up. The leading products include bra, underwear, thermal underwear, seamless underwear, home clothes, pajamas, swimsuits and so on. The company has more than 2000 employees, with an annual output of about 1200000 dozen underwear, and its products are sold well in more than 30 countries such as Europe and the United States.
As a comprehensive enterprise, the company implements global positioning on the one hand and initiates the internationalization strategy. It participates regularly in the world's largest French Paris, Lyon International underwear exhibition, the domestic Beijing Clothing Fair, the Shenzhen underwear exhibition and so on. At the same time, it organizes the design team to visit Europe in a timely manner, absorbing the top international design concepts and fashion elements in a timely manner, and constantly infusing them into the R & D and production of products, and has established a long-term cooperative relationship with many famous international underwear brands; on the other hand, constantly honing the internal strength of enterprises and improving the management level, so as to enhance the competitiveness of enterprises.
In early 2008, Guangzhou Suchen Garments Co., Ltd., with its strong enterprise strength, obtained the general agent right of farmanl, the famous underwear brand of French Barbara group in China. Since then, the company has made a strong effort to develop a "consultant + experiential marketing" business strategy for the terminal market, vigorously advocate the "Farmanl" underwear experience Museum chain operation mode, and put forward the concept of "5S" sales in China for the first time. Today, the company has established a mature chain Monopoly brand system, including high-end and unified store image design, good logistics distribution channels, professional and comprehensive after-sale tracking service system. At the same time, we should cooperate with the continuous promotion of brand promotion, build up the brand and ensure the best selling products of various franchised stores through the vigorous publicity of the media such as network, plane and outdoor. At this point, the company has integrated a set of "profit" system that can be replicated by terminal stores, and the whole shop will export to ensure that the profits of dealers are guaranteed.
Looking forward to the future, Suchen Clothing Co., Ltd. adheres to the development direction of "people-oriented, pursuit of excellence, promotion of human nature and elegant women". Under the pluralistic strategy, Farmanl will create more beauty and elegance for women. At the same time, with innovation as the driving force, we are committed to building the most powerful lingerie terminal sales system in China and become the leader of the new lingerie chain model in China.
