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Shanghai Lianya Commercial Co., Ltd (Nautica)    No Member

Shanghai Lianya Commercial Co., Ltd (Nautica) Brand
Business Model
Founded
Introduction
NAUTICA -- the ocean and adventure pronoun movement, from the Latin "Nauticus" the nautical vocabulary, advocating marine life, rich in natural colors. Since founded in New York in 1983, NAUTICA wrote a "classic modern interpretation of" fashion legend. The design concept of NAUTICA highlights the features and details of the reach the acme of perfection, a classic design with a series of contemporary outline "the modern life style, classic balance, vitality". For more than twenty years, NAUTICA has developed into a complete lifestyle brands. Products include casual, race series, men and women, men's suits, jeans series, women's swimwear pajamas for men and women, men's undergarment, as well as a full line of accessories, glasses, watches, perfumes and Home Furnishing activities. The NAUTICA 25 series product marketing USA and the world more than 50 countries, including Canada and central and South America, Europe, Australia region, Japan, Korea, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Hongkong, China, Middle East, etc.. NAUTICA has more than 100 independent stores in American outside, and high-end department store more than 1300 stores. Since 1994 to enter the China, NAUTICA with its full of American style unique style, both fashion and function, and its quality and meticulous perfect quickly has become the leader China high-grade men's casual clothing field. In Chinese area, NAUTICA has more than 130 stores, in more than 40 national city. In 2005, NAUTICA released new market theme -- pilot life Navigate life in New York, thus a "pilot life" fashion trends in the global rotation. As the NAUTICA global CEO and President of Denise Ms. Seegal stated: "pilot life" is not only a fashionable slogan, it also reflects the NAUTICA lead the way of life and attitude. Ms. Seegal also stressed that: "when you face to face business, responsibility, face any situation in life, when you get away from the stressful life and freedom to explore the world, NAUTICA 'pilot life' let you easily, maintain the balance of body and mind, enjoy the life of grace to become the leader." NAUTICA as an internationally renowned fashion brand of life, with its unique brand culture, had a close relationship with the water sports. With its unique advantages in the global navigation movement, NAUTICA made a series of sponsorship. Sponsored by the National Association of navigation NAUTICA announced formally signed a contract to become apparel sponsor of the USA National Sailing Association in New York, provides clothing for the 2004 American Sailing team. Under the sponsorship agreement, NAUTICA will provide a full range of clothing for the American Sailing Team, the disabled sailing team and youth sailing team a total of 130 men and women. NAUTICA sponsorship, beautiful sail fleet NAUTICA announced formally signed a contract to become apparel sponsor of the Chinese Yachting Association in 2005. In 2006, NAUTICA is specially designed, beautiful sail fleet uniform series in Beijing held a grand launch. At the same time, the series of clothing in the national retail shops in limited edition. < /
Main Products
Contact information
Contact:   Joined the Ministry
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Addr:   China  China  Central Plaza in Shanghai City, Huangpu District Huangpi Road No. 227 building 23