Eral was founded in the end of 1997, the group is headquartered in Zhejiang Lishui, the establishment of group management center in Shanghai, the group has more than 3000 employees, owns the Zhejiang Eral feather products Co. Ltd., Zhejiang Eral Garment Co. Ltd., Shanghai Eral clothing Limited company, Shanghai Eral clothing Sales Co. Ltd., Shanghai Eral, Eral (Home Textiles Co. Ltd. Anhui) dress limited company of 6 subsidiaries.
The group has two modern industrial park in Zhejiang, Lishui, Pinghu, the total construction area of 75000 square meters. Investment of 450000000 yuan of Lu'an Eral Industrial Park was established, covering an area of about 287000 square meters, will be built 4000 production scale, become a large-scale production management environment, the humanities environment and the natural environment of mutual integration and logistics center.
Eral after 12 years of development, presented in a down jacket, dress, pluralistic development situation of textile products. In 2009 April, “ Eral ” trademark was identified as &ldquo, the State Administration for Industry and commerce; A Well-Known Trademark in China ”.
Eral group leading the down jacket fashion design trends, with comprehensive strength in the design advantage and outstanding brand, make Eral jacket in China market, formed in North China, northeast, Central Plains, Zhejiang seven regional market expansion trunk, in 31 provinces, autonomous regions, municipalities directly under the central government, China has 2500 marketing channels, the establishment of 17 offices in Shenyang, Beijing, Ji'nan, Hefei Wuhan, Chengdu, etc..
“ brand, specialization, standardization, group ” is the development route of the Eral group I won't change any day. Eral uphold the refine on, aim at absolute perfection of “ ” enterprise spirit, advocating the &ldquo brand; quality is the life and culture of the brand concept, ” “ honest, to the letter, to take advantage of ” the implementation of brand strategy as the guidance, further train internal power, is committed to build “ Eral ” to become an international well-known clothing brand.
