< p > A] & ldquo; Austrian soft pull & rdquo;, the largest domestic high-end, professional natural crystal brand, because of its advocacy & ldquo; 100%” natural quality and & ldquo; cultural crystal & rdquo; philosophy by the consumers favor.
< p >] in 1983, Aurora in Shenzhen, China set up production base of natural crystal, its huge production capacity of the become Europe and the United States, Hong Kong, Taiwan and the domestic market of natural crystal main manufacturer and supplier. < p >] at the beginning of 2004, first & ldquo; Aurora & rdquo; natural crystal stores in Hong Kong Fu students students international jewelry shops opened, & ldquo; Aurora & rdquo; became the first company to & ldquo; Crystal & rdquo; from the jewelry industry in a separate out as a professional operation of the company, therefore by the media of extensive attention.- 2005, Aurora joined the headquarter's largest jewelry base - China Shenzhen Shuibei International Jewelry Industrial park.
- June 2006, Aurora thirty-eighth stores opened in the West Street of Xi'an Parkson Shopping plaza. In October of the same year, signing and Parkson Shopping, across the board settled Parkson Shopping Plaza, marking the & ldquo; Aurora & rdquo; has become the preferred jewelry brand in the domestic and foreign famous department store brands.
< p >] in January 2007, the Austrian soft pull enabled a new image of the store, also in the service management get comprehensive promotion, completed the upgrade of Aurora brand positioning, products, image, management, and service system, to realize the standardization, specialization, brand management operation system. So far, Aurora's sales network has covered all the famous concert in the major cities of the country, up to 40 more than the number of outlets become brand partners, including the Pacific department store, the United States and the United States era shopping, new world department store, Parkson Shopping, Golden Eagle International shopping, Texhong mall, Causeway Bay department store, the center city department stores and other famous department store. < p >] in April 2007, the Austrian soft pull together well-known international brand consultancy ads, rebranding upgrade project, has launched extensive and in-depth cooperation in the field of brand strategy, development planning and crystal new culture spread and in high speed and steady development in the aurora will enter a new era of a crystal industry revolution!,
