Deer clothing industry Limited by Share Ltd, by the Chairman Lu Zhengxin Mr. founded in 1967 began production and marketing, from department stores to consignment business. Formally registered as a stock company in 1973. Company to brand series in the early days of the deer to consumers. Because on the store market booming, established in 1981, the Department of design, and marketing as an independent professional trading company set up pajamas, deer Garment Co. Ltd. franchise in the department store counters in the early market, the traditional pajamas with cotton, and create a romantic atmosphere with exquisite lace and soft colors, and to win customer acceptance.
In recent years, family leisure has become a trend, in addition to the traditional pajamas in 1990 the company signed with Montagut in the domestic production and marketing of Licence pajamas. At the same time, in order to increase the diversity of products, and constantly in the printing and weaving silk pajamas in the field of development and design and give full play to. In 1991 and 1997 respectively, and the world famous brand KENZO DAKS agreement with the introduction of Japanese imports of pure pajamas goods, in 2000 founded Felino will lead consumers into home leisure clothing, fashion and leisure in the new century, the company has a leading position in the quality and quantity of goods, and fit with the international fashion trend.
