The company brand is a organic whole, which is made up of many domestic and foreign registered trademarks, such as "black eyes", "sunshine", "BLACKEYES" and so on. Among them "black eye" for the company's main brand. Her inspiration from the famous Chinese poet Gu Cheng's poem: "the night gives me a pair of black eyes, but I use her find the light." She fully embodies the "black eyes" advocated by the independent freedom, positive health, optimistic attitude towards life. Black eye brand style is romantic, fashion, personality, leisure; target consumer group for young women aged 18-30 years.
2004 black eyes invited known as "talented woman" said the famous artist Xu Jinglei as brand ambassador. 2004 "black eyes" by the Xiamen textile chamber of Commerce as "Xiamen's ten largest clothing brand"; the same year, "black eyes" by the Xiamen municipal government as "Xiamen famous brand". In 2005, black eyes in the CCTV 6 + 1 "and" very light propagation "the entertainment scene" advertising. In the same year, the "black eyes" by the Fujian provincial government as "Fujian province famous brand products", "Fujian province famous brand".
New business
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