From 1987 to 2010, Zuyou has become an independent research and development, production and sales as one of the first-line brand, with the overall strength of the China children's products industry strong brand operators. The headquarters is located in Nanan Hong Seto, now covers an area of more than 90 thousand square meters, more than 4000 employees, including management personnel more than 300, under the marketing center, production center and , "http://www.tz.ef360.com" > shoes R & D center, set up a series of perfect professional management system. The company owns four production bases, the annual output of 10 million, has a modern intelligent office building and a warm and elegant Industrial Park, professional production line workshop, bright and spacious canteen, badminton courts, basketball field standard, but also comfortable chic villa style Suites staff.
Since its inception, has always been adhering Zuyou “ first-class enterprise, create first-class products, ” “ sincere, pragmatic, pioneering and innovative purposes, namely ” with a high positioning fulcrum brand, differentiation strategy oriented, full integration of resources; first-class product development strength, ensure the quality of products; to standardize the channel strategy, the rapid response to market demand; to keep abreast of the market marketing strategy, grasp the pulse of the market, to create a winning brand pattern. Through continuous innovation, China Zuyou in children's products industry leading the forefront of 24 years, now with the momentum of vigorous development, seize the children's shoes and apparel market, to create a leading brand of children's products China.
Since 2000, “ Zuyou ” brand has won the famous trademark of Fujian province “ ” “ &rdquo &ldquo, brand-name products in Fujian; Fujian province; contract credit unit, ” “ township enterprises quality products in Fujian Province, ldquo & ” ” quality assured products; and so on. And get ISO9001 and ISO14000 certification. Product marketing 31 provinces, Hong Kong, Macao, Taiwan and Southeast Asia, more than a dozen countries and regions, won the majority of customers and consumers trust. To this end, Xi Jinping has visited Zuyou company inspection, guidance, support Zuyou children Yongping industrial development. 2009 Zuyou accumulate steadily good news. In March, &ldquo was awarded the science and technology demonstration enterprises; &rdquo China shoemaking industry;; in April, was named “ China tour Quality Council; ” in May, the State Administration of industry and Commerce A Well-Known Trademark in China “ ” manufacturing, high brand influence. In July 2010, &ldquo won the ten children's shoes; Haixi leading brand ” ten title, a children's industry leader; in September, Jiangxi Ruijin branch was officially launched, opening a new chapter of brand development.
Since its inception, Zuyou to leisure sports style interpretation of a personality full of childhood, to promote health care expert “ ” “ the tone of the brand, healthy enough, enough happiness ” brand advocates, in order to protect the healthy growth of children Chinese responsibility, emphasis on science and technology, health expert eye carved detail, will independent freedom, positive and healthy attitude towards life, into the product development, has been gradually formed in the children's shoes, children's wear is dominant, with bags, socks and other accessories cap series, give children happy life time.
Today's friends, not just a child's brand of symbols, but also a healthy and happy life of the spread of the promoters and promoters. With its vitality and happiness of brand identity, fashion synchronized personality design, telling the child health and vitality colorful childhood, a wave of the child generation set off. At present, Zuyou to close to the concept of life “ Zuyou children living museum named ”, make the brand more personalized, life and warmth, has already started the store layout set up, I believe in the near future Zuyou will become China children and the world health happy paradise.
In 2010, Zuyou force across the board, to build their own brands to the media strategy of comprehensive, healthy and happy to create huge amounts of money and culture as the theme of promotional advertising, joining the CCTV children's channel and Hunan Golden Eagle cartoon TV dissemination of brand image. At the same time, signing a new brand ambassador of — — Hunan TV Golden Eagle cartoon host E brother, little swallow, with diversified media, open the brand upgrade gorgeous curtain.
In the new round of marketing strategy under the Zuyou occupy high fulcrum, adhere to the &ldquo health care experts; ” “ as the concept of health, happiness, love, charity ” the core of culture, to make Chinese 300 million child health leading brand shoes.
