The company is headquartered in Wangjing science and Technology Park, Zhongguancun, Beijing. Since 1993, the establishment of the brand has been monitored by China Business Federation for many years. Underwear The market share is the first. It has become the first brand of fashion underwear in China market, and actively develops overseas markets.
Its brand and product line include: Aimer women, Aimer men, Aimer kids, Aimer body, "love" (IMI s), "Lanka" (LA), "beloved" (swimming), swimmers, overseas high-end brand collection stores, and personalized underwear and dress custom studios.
The annual production of Suzhou's production base is more than 800, while the Beijing Shunyi base under construction is a modern fashion factory integrating the three functions of production, technology development, logistics and distribution.
In 2009, love signed international superstar Gong Li as spokesperson for brand image. Admiration will always adhere to the brand concept of "creating beauty and conveying love" and the brand positioning of "refinement, fashion and elegance", and pursue the organic integration of Oriental elements and international popularity in style, and create an international high-end brand image with Chinese style. The business objective of adoration is to become China's fashion leading brand, internationally famous brand and Centennial enterprise.
