company profile
Founded in 1990, the founder of thebrand Lin Weijian, founder of the children's clothing industry for up to 25 years, the health of the child's health needs to have a thorough study. Force fruit is a 20 years of research and development, production and sales as one of the comprehensive modernization of large-scale children's wear enterprises. Under the banner of the brand: free fruit, fruit babe.
25 years of accumulation, Guangzhou City, fruit brand has developed into the ten major children's wear brand. The company's new product development every year more than 2000, sales amounted to more than 500 pieces / sets. Its two major brands of children's clothes are exported to Japan, South Korea, Russia, Saudi Arabia, Germany, Britain and other countries and regions of the world.
< p > fruit brand is China's first global international fashionable children's wear brand, achievements make force fruit dress has been named & ldquo; Guangdong garment hundred enterprises & rdquo;, & ldquo; China's brand-name children's Clothing & rdquo;, & ldquo; Guangdong bright star enterprise & rdquo; such as the title of honor, in 2007, fruit costumes flag under the force of the apple brand honor & ldquo; Chinese ten big brand children's wear & rdquo; the title, has attracted a lot of attention. “ to survive on the matter to do, to win to be innovative ” the force of fruit apparel focus on the global, positioning the international market, in-depth understanding of the needs of children in the country, to accurately grasp the development trend of children's wear market, and become the children's children's wear and guide.
corporate culture
corporate vision: the power of fruit = children's wear
let us consumers think of children's clothes on the thought of the fruit, think of the fruit will think of health, happiness, self-confidence of childhood!
corporate mission: to create and realize their dreams for our customers, employees and shareholders and business partners, to bring health, joy and confidence to the world.
core values: R & D team and management team for 20 years focused on the children's wear market and customers' in-depth understanding.
&mdash — fruit; fruit for God helps those who help themselves,
!energy — — 20 years of development is still retained the vitality and impulse of the start-up phase.
confidence in — — from the understanding of the consumer and the market, the source of our professional team, from the perspective of our industry.
&mdash —; ” the core of the research and development, the brand as the core, with the “ the home of the culture as the core.
business philosophy: the force of continuous and international brands and international brands, to achieve the world's children's health, joy, confidence in childhood.
Development of
1990 Xingang Road Primary School run factory (formerly fruit) was born;
in 1994 developed into Levi garment factory;
1995 production and style of children's clothes, the "force fruit" is the embryonic form of a hazy appearance;
1997 officially registered trademarks;
Levi garment factory in Liwan District,, the establishment of "force fruit" office building;
2001 force children's first mass export to Germany;
in Saudi Arabia was established in the Middle East agent;
2003 children's wear, children's wear,
2003, the children's wear 100th stores Shaoxing City, Zhejiang Province, city, province, a grand opening;
successfully held the "force fruit cup" in 2004, the Third Asia Pacific region children model contest, in the domestic industry has a profound impact;
2005 eight children's clothing store opened in the UK at the same time,
launched in 2006, the State Environmental Protection Force's fruit Danzao eco industrial park project;
2006 "the children's wear become the 2006 Chinese clothing brand style awards", the only national children's wear brand;
2007 "force fruit" brand was awarded "China's ten major children's wear brand" honorary title;
in 2007 to comply with the development of the brand and expand the "Guangzhou Levi Clothing Co., Ltd." officially changed its name to "Guangzhou City, city, Clothing Co., Ltd."
2008 National Environmental Protection Industrial Park ecological fruit Danzao officially started;
< p > 2010 fruit formally with the Hong Kong singer Leo jointly, cross-border cooperation; fruit force open children's wear industry discount type business - Joy discount;,in 2010, the brand was awarded the &ldquo, China's ten major children's wear brand ” honorary title
in 2013, the brand was awarded the &ldquo, China's ten major children's wear brand ” honorary title
