Tata International Trading (Shanghai) Co., Ltd.   

Brand meaning: Ta is intended for English " " TaTa; ", feelings of gratitude, respect " between the person and person's sincere. TaTa to the business philosophy of human nature, advocating an optimistic and positive attitude, the pursuit of healthy living. Brand positioning: in keeping with the trend of fashion style, first-class quality, first-class service, reasonable price, excellent shopping enjoyment. Target market: age: 20-35 years old: white-collar income: income characteristics: independence, mid-range, dare to express themselves, optimistic and cheerful, longing for the modern urban life. Consumption: appreciate and follow the fashion, to shopping as a way of entertainment. The

product design: from the European design, fashion and pure, closely follow the international trend, style is elegant, smooth lines, different shoes with different situations have different dress foil, is the pursuit of fashion and the occupation female favorite choice. Different styles of the three series of products: fashion, classic series, leisure series series. We have six development department, more than 50 designers, the design concept of Europe, Asia, America's most advanced technology into the system, Chinese, provide the people with China fashion shoes, every day a new product was born, every three months to launch more than 500 new, never let you sluggish trend half step.