BATA Footwear Group   

From the Italy BATA Footwear Group was founded in 1894, is the world's largest and most extensive chain of shoe company, it has 61 manufacturers in the world. BATA introduced a very popular grade business casual series in china.



BATA is a 110 year history of the global footwear industry group, are widely distributed, across five oceans, divided into four areas of management (Europe Bata, Lausanne; Asia Pacific Asia Africa Latin America Bata, Singapore; Bata, Mexico; North America Bata, Toronto). Different regions according to their different market demand for self - management, such as product development, resource utilization and market support, and international organizations to achieve the sharing of resources, so as to adapt to the changing market, accurately grasp the potential business opportunities.



BATA's advantage lies in its internationalization. Different countries Bata company to implement self-management, and connect with international institutions, the support of the system, product development and utilization, the benefit from it.



BATA brand in 2004 entered the grand China market! The taste of lasting value BATA adhering to its international brand, is committed to creating a comfortable, stylish, high-end business and leisure shoes, to cater to the mainstream gradually into the era China. Whether it is business or series of elegant style dynamic fashion leisure series, BATA will highlight the unique charm of the brand, the most suitable for the pursuit of exquisite fashion, exquisite quality will have.

BATA in Chinese products compared with other brands, has its unique side. The development of their products in order to function as the primary characteristics, aims to provide maximum comfort to consumers and the combination of the Italy style, so that consumers feel comfortable in wearing process, experience in work and life. In the fierce competition in the market, BATA shoes with its moderate price (men's price is about 700-1500 yuan, the price of about 500-2500 yuan's), excellent quality, high taste, fashion style, excellent service by the urban white-collar workers love.

BATA Chinese shop design originated in Europe, both taste and details, to create a warm and comfortable shopping environment for consumers. The BATA store has spread to various large city China, by the end of 2006, the number of BATA China shops in more than 100, in the near future will be all over the earth Chinese BATA shop. BATA will adhere to the "think you think, for you need, let more people into the BATA shoes in life.