Mingzhi sports (China) Co., Ltd.   

"Volunteers" sporting goods Co., Ltd. is headquartered in one of the three largest production base of the footwear industry in Quanzhou Jinjiang. As the FILA international group company directly authorized the production of FILA brand manufacturers and WAL MART (WAL-MART) /TARGET (Swire) STORES.INC long-term supply partners, "volunteers" the company has strong technical strength and first-class technical equipment, many times through the assessment of the Wal-Mart Store Inc, too ancient companies, 2002 has passed the ISO9001-2000 quality management system certification. At present the company in operation and management to systematic, standardized, and international standards.



Mingzhi casual sports brand is China's first professional production and sales of sports shoes enterprises in one of the volunteers shoe company's main brand, founded in twentieth Century in eighty years, are exported to Europe and Southeast Asian countries and regions. In 1999, after a careful study on the domestic market, adjust the marketing strategy, to enter the domestic market in 2001, quickly opened eight sales outlets, sales area in over twenty-five cities, won the majority of consumer products. Faced with the new changes of marketing environment, in 2003 the full integration of brand advantage, again.



will



free brand style, sunshine, vitality - is their language; they stick to their taste, but they will not play, not personal independence of conduct; but still because of the passion of life and the blood surging; not demanding world of applause, but they know what they want; they are not all in the arena, the streets can travel; because the feeling whenever and wherever possible in control, I believe, my feelings.



will have a clear market positioning:



age: 18 - 30 years old,



additional consumer groups have a young, confident, energetic attitude of male or female. Image:







additional consumer group for a young, confident, energetic attitude of male or female.



they love their own interpretation of the trend, health and vitality, has its own unique life experience and taste.



way of life:



advocating free and easy life, the pursuit of free, rich feel committed to the creation of movement, and the quest for the perfect personality in sports.



will appear where



, campus clubs, golf courses, holiday tourism, shopping, entertainment -



brand positioning:



new sports brand, for the design of free life; the spread of leisure sports bring to relax and appeal of people.



product positioning:



high quality, humanized design, integration of high-tech materials and technology; moderate price; classic style and fashion, to cater to the target market for the trend of fashion to create delicate touch, sports and leisure equipment. Founder



volunteers believe, the broad movement is not limited to challenge the limits of professional sports, in fact everywhere, more complicated modern society, more often need to maintain the state of the movement, it gives people's health, even life affinity.