Shanghai Qianying Trading Co., Ltd.   

The enterprise of international relations by cover agent Lois (English: Luo Yi Shi) in 1962 in Spain, MANUEL SAEZ and JOAQUIN MERINO co founded LOIS brand, and given special significance. As the pioneer of jeans into Spain, LOIS is from the design, weaving, dyeing, manufacturing and sales of professional denim manufacturers. LOIS's success to the use of the concept behind the product and brand, the bull for the trademark "LOIS", as the country - Spain bullfighting is regarded as a national brand, and "LOIS" as the spirit of fighting the unremitting struggle, dedicated, endless. In twentieth Century 70's

LOIS brand is Financial, Times, Fortune and other world famous magazine as one of the world's first four, Europe's jeans brand. Now LOIS has dozens of designers, quarterly release hundreds of products. Design style more internationalization, personalized, break through the inherent cowboy image, to become young people keen brand in europe. The brand footprint throughout more than 70 countries. LOIS consumer group positioning is the ideal self, advocating freedom, can bear hardships and stand hard work, enthusiastic group of life, against violence, indulgent, decadent groups. So LOIS is: "not everyone with LOIS phase!"

in the Chinese, more and more consumers feel the unique charm of LOIS, to experience the fun of international fashion synchronization. Currently in Beijing Lufthansa Friendship Shopping Center, Jin Yuan Chait, Lufthansa, SOGO Department Store SOGO, Lufthansa Shopping malls counters can be found in LOIS.

LOIS brand promotion, except in the areas of recruitment total distribution (for production for local coat); at the same time from the start of this year, LOIS will also be related to the goods such as cowboy, jewelry, leather goods, bags, hats, shoes, socks, underwear, children's clothing, stationery, piles of goods... Such licensing to the strength of the domestic manufacturers, so it not only has the right to produce, also can have the domestic distribution rights. Because LOIS has been around the world more than 70 countries, therefore, can make use of these international channel, through horizontal and vertical extension of the product with the domestic area, different areas, different styles of products exported, risks, agents may also become a global supplier of. See www.gatt.cn/lois