To simple, fashion oriented, in order to make people feel young, natural and unrestrained, comfortable, natural for the purpose. In the cutting, the use of flexible 3D stretch, and inject a more intense sense of fashion, collocation on the color of the change is greater, the choice of color is more rich.
product line: the main products for men and women jeans, casual wear, lovers, etc.. Fabric products, knitted, woven, denim covered woollen fabrics and other leisure flagship. Styles and series in spring, summer and autumn and winter ordered to launch.
product structure: cowboy installed accounted for 80%, characteristic sweethearts, casual wear accounted for 10%, belt,, DIY accessories and other accessories proportion accounted for 10%.
target customers: 1555 - huge consumer groups. Let the young man full of personality, let the middle-aged people alive, let the woman born variety Mei, let a man handsome. < br > < br > < br > price positioning: Europe and the latest pop styles, 3D draping, excellent choice of materials, fine workmanship, noble quality, product retail price from tens of dollars to several hundred dollars, the popular civilian consumption price, super popular support.
New business
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