Feng Fang Wang underwear Industrial Co., Ltd. is located in Shantou, Guangdong. Founded in 1988, Fang Fang Wang underwear company has developed into a modern enterprise integrating product design, development, production and sales. More than 10 years since its establishment, Fang Fang Wang underwear company has been adhering to the management concept of "honesty, pragmatism, pioneering and innovation". It has devoted itself to the dissemination of professional knowledge and culture of the enterprise culture and underwear, and constantly introduced first-class professionals and international advanced equipment at home and abroad. It has absorbed the new ideas of European and American trends, combined with the physical characteristics and aesthetic concepts of Oriental women, and has extensively applied the latest research results of high quality environmental protection fabrics and ergonomics, and designed exquisite products with characteristics and can lead underwear fashion. The sales network of "Feng Fang Wang" underwear products produced by Feng Fang Wang underwear Industrial Co., Ltd. has been spread all over the country, and its market operation is standardized. The company has always been faithful to the road of integrity, in the leading technology, quality brand name as the purpose; with high quality and low price as the mainstream, so "Fang Fang Wang" underwear has been in the leading position in the industry.
Brand interpretation:
Fen Fang: associated with women, sunshine, brilliant, colorful, vibrant, colorful, and so on, because Fen Fang represents beauty, vitality and youth.
She is the leader of the fashion world in the world and the leader of the underwear trend.
Fenfangwang Fang Fang Wang's business philosophy:
Feng Fang Wang focuses on the win-win market strategy, pays attention to cooperation and cooperation consciousness, and makes clear the division of labor between the two sides: we pay more attention to the design and development ability of the products, strengthen the brand positioning of the brand, form a strong market segmentation, and form a strong product backing for the agents in the market competition. For agents, the company pays more attention to the market operation level and brand awareness of the agents, as well as the recognition of the mode of recognition.
In terms of products, fenfangwang focuses on the serialization of products and the division of price levels. Its characteristics are as follows:
Serialization of products: the most popular products of the season, with the theme series of products including bra, underwear, pajamas, home, sexy underwear and body wear, provide a full range of underwear products for women's one-stop underwear shopping convenience and comfort.
According to the difference between the north and the south, Fang Wang made overall planning and classification of the bra, so that all items of the bra were complete, and all the cups, such as 1/2, 3/4, 5/8, 4/4 and so on, were subdivided, and all the suitable groups of the cup type were also subdivided. Under the premise of comfort, Feng Fang Wang extended the super thick mold cup, thick mold cup, thin mold cup and ultra-thin cup in the cup bra, and extended thin cotton, thin cotton, thin cotton and thin cotton to the thin cotton cup, and also made personalized design for the cotton free cup, which made it better in terms of wearing comfort and stylish beauty. Diversity of bra: fenfangwnag
The interval of price: we are familiar with the Chinese market, and have worked in the domestic underwear market for more than ten years, making it not only make product subdivision for underwear demand everywhere, but also take a moderate route in the area price positioning and marketing program, in order to meet the needs of large consumption, so that the product is not only suitable for sale in exclusive stores, but also occupies a place in large supermarkets and shopping malls.
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